Healthfab, the maker of leak-proof reusable standalone period panty GoPadFree, has undergone a
revamp of its visual identity in partnership with Mumbai-based Almond Branding.
Almond Branding’s focus initially was on revamping the logo. The collaboration evolved into creating
a visual identity system that harmonises all aspects of communication, from product packaging to
the website and social media, informed an official statement.
Shashwat Das, Founder, Almond Branding, said, “At Almond Branding, we believe that a visual
identity transcends a logo alone. It’s a triumph when a brand can be recognised even without
displaying its logo. We take pride in developing such design language for our clients, ensuring
consistency in all forms of communication.”
The refreshed logo is designed to embody Healthfab’s core values of comfort, care, and
sustainability, inspired by a hug that symbolises the nurturing experience the brand offers. The
colour scheme of turquoise and purple portrays a refreshing, modern, innovative, caring, and
trustworthy brand, according to the creators. The newly introduced iconography style is to reflect
care, comfort, affection, and the joy of life, while an illustrative format conveys product details
effortlessly, they add.
Healthfab’s commitment to sustainability is underlined by the retention of the brown outer
packaging, symbolising the brand’s mission to eliminate disposable period products and promote
eco-friendly practices.
Almond has also revamped Healthfab’s Shopify-based website design, transforming it into an
information hub for the category.
According to the company, the comprehensive revamp has unified all aspects of Healthfab’s brand,
resulting in increased website traffic and heightened brand awareness.
Infused with renewed energy and vigour, Healthfab claims it is poised for expansion in key markets
such as India, Middle East, USA, Europe and Australia.
The revamp encompasses a fresh visual identity, standardised communication strategy, and an
ambitious global expansion plan.
Healthfab initially set out to make the lives of working women in their families easier by creating a
stand-alone reusable period panty, the GoPadFree.
The product addressed the challenge faced by women who found it difficult to work during their
periods due to the lack of a suitable place to change and dispose of old pads. After rigorous testing
and feedback incorporation, GoPadFree became the first and only leak-proof reusable standalone
period panty in India, garnering significant success both domestically and internationally.
Co-founder of Healthfab, Sourav Chakrabarty, expressed, “Our mission at Healthfab has always been to provide cost-effective and comfortable solutions to women of all backgrounds, challenging preconceptions while promoting innovation in health and hygiene through eco-friendly and sustainable methods. The collaboration with Almond Branding has been instrumental in amplifying our vision and taking Healthfab to newer heights.”
The pioneering company founded in 2019 by Sourav Chakrabarty, Kiriti Acharjee, and Satyajit Chkaraborty to provide comfortable and hassle-free solutions to menstruating women, has undergone a remarkable transformation with the strategic expertise of Almond Branding.
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