Hero MotoCorp unveiled its campaign for the Karizma XMR motorcycle. The launch campaign has been conceptualised by L&K Saatchi & Saatchi, a part of Publicis Groupe India.
The campaign pays homage to the legacy of Karizma, known for revolutionising sports biking in the country.
The launch film is an ode to the iconicity of the brand which captured the imagination of an entire generation. Narrated by Karizma brand ambassador, actor Hrithik Roshan, the film’s strikes a chord and unveils Karizma XMR in its modern and advanced avatar.
L&K Saatchi & Saatchi and its digital arm, Saatchi & Saatchi Propagate worked on the launch of the bike with much fanfare and engagement through digital activations. The buzz campaign featured Hrithik Roshan and Rannvijay Singha.
Kartik Smetacek, Chief Creative Officer, L&K Saatchi & Saatchi, said, “The one thing that became apparent the moment we started working on this brand was that this is not another bike, this is the Karizma. Even a decade later, the name commands something more than respect, it commands reverence. The campaign sought to harness this brand love, to stir it, grow it and create an aura for the next avatar of this legendary name.”
Agency Credits:
Agency: L&K Saatchi & Saatchi
CEO: Paritosh Srivastava
CSO: Snehasis Bose
CCO: Kartik Smetacek
EVP: Debarjyo Nandi
EVP & Business Head (Digital): Prachi Bali
Strategic Planning: Sanket Joshi
Creative: Divakar Shetty, Chetan Kapoor, Jason Samuel, Sandeep Salunkhe, Prashant
Patankar, Shiv Nadar, Vinayak Kharat, Omkar Chavan, Gautham C
Account Management: Madhavi Chinnabhandar, Aditya Ranjan, Siddhi Waingankar,
Sushmita Paul, Alisha Furniturewalla, Bhavna Sukhija, Kartik Deo, Ankita Sharma, Divyansh
Agarwal
Head of Films: Jignesh Maru
Executive Agency Producer: Rahebar Sonawalla
Production House: Prodigious
Director: Amit Gupta
Head of Prodigious: Varun Shah
Executive Producer: Amar Parekh
Producer: Kopal Gupta
Post Producer: Niyaz Khan
DOP: Jens Maasboel
Feedback: [email protected]
