This unique association will showcase how the Hershey’s range of Syrups, Spreads and Cocoa can be used to make daily snacks and breakfast more exciting
Mumbai: Hershey India has joined hands with renowned celebrity chef Ranveer Brar to make everyday dishes more interesting by using the Hershey’s range of products. The association kickstarts with the launch of a new Web Series, ‘Hershey’s Presents Meethe Bahane. The endearing web series will showcase sweet and naughty ‘bahanas’ that kids come up with to wriggle out of their routine,everyday food. Parents, along with Chef Ranveer Brar, re-create lip-smacking food by adding a delicious twist using Hershey’s range of products.
On this occasion, Ranveer Brar said, “I am very excited to tie up with Hershey India as I truly believe that Hershey’s range of products, especially Hershey’s Syrups, is versatile and can be used in multiple ways across sweet and savory recipes. As a Chef, I use Hershey’s products often to give routine food a delicious twist.” Commenting on ‘Hershey’s Presents Meethe Bahane’, Ranveer adds “Kids these days come up with creative‘bahanas’,as they seek variety in food and get bored of eating everyday dishes like paratha, idli, oats,etc. My son, too, had some unique excuses only because there are days when he does not find the regular snacks exciting, prompting me to come up with creative ways to spruce up the snacks. Children tend to get excited about a meal if it is presented to them in an attractive manner, and with Hershey’sPresents Meethe Bahane, I intend to make mealtimes fun for kids and parents alike.”
Mr. Sarosh Shetty, Marketing Director, Hershey India, said, “We want our loyal consumers to know of the versatility of the HERSHEY’s range of delightful products and how they could simply add a delicious twist totheir everyday dishes.The insight behind the campaign is that children come up with sweet and naughty excuses, to avoid eating everyday food. This is where Chef Ranveer steps in and co-creates delicious dishes, along with parents and of course,HERSHEY’S products. We look forward to an exciting association with Ranveer, and to helping parents achieve their goal of making everyday food even more exciting for their loved ones.”
The Web Series`Hershey’s Presents Meethe Bahane’ will be hosted on Hershey’s India Youtube Channel. Ranveer Brar will be creating and uploading an exciting new recipe every Friday, beginning July 13, 2018. So, keep visiting for remarkable new recipes, that add a delicious touch to the everyday food being served at home. Consumers can also get to know of delightful Hershey’s recipes (both Indian and global) by visiting the Hershey official website(www.hersheyindia.com)
Starting August, Hershey’s Syrups bottles will carry a recipe booklet containing simple, delicious Hershey’s recipes that you could create.
