Mumbai: Hershey India Pvt. Ltd, has launched a year-long celebration in anticipation of the 100th anniversary of its iconic HERSHEY’S Syrup in 2026. The festivities begin with an exciting new campaign titled ‘Pour a Little Magic with HERSHEY’S Syrup’, designed to stir nostalgia, celebrate culinary creativity, and deepen consumer engagement.
At the core of the campaign is beloved celebrity chef and HERSHEY’S brand ambassador Chef Ranveer Brar, who sparked intrigue across social media with cryptic posts teasing the number ‘100’. The buzz culminated in a playful reveal of the centenary campaign, setting the tone for a summer filled with sweet innovation and community interaction.
To mark the occasion, the brand has launched a special 100-year commemorative promo pack, accompanied by a high-impact digital campaign, interactive in-store activations, and a nationwide recipe contest. Consumers are invited to create imaginative summer treats using HERSHEY’S Syrup—ranging from milkshakes and desserts to frozen snacks—and share them online. The top 100 entries will receive a limited-edition recipe book, co-created and signed by Chef Ranveer Brar, and may even be featured on HERSHEY’S official Instagram page.
Kamy Devaguptapu, Marketing Director, Hershey India & APAC, shared the brand’s excitement around this historic milestone, “As we celebrate 100 years of HERSHEY’S Syrup, we are reminded of the countless moments of joy and creativity the brand has inspired across the world. This campaign is a tribute to our loyal consumers who have made HERSHEY’S Syrup a beloved part of their lives.”
Chef Ranveer Brar added, “HERSHEY’S Syrup is more than just an ingredient, it’s been part of countless memories and sweet moments in kitchens across the country. This campaign is a wonderful opportunity to showcase people’s culinary creativity by reimagining summer with HERSHEY’S Syrup. We invite you to share your unique recipes and inspire others with the magic of HERSHEY’S Syrup.”
With this initiative, Hershey India is not only commemorating a century of sweetness but also reinforcing its commitment to bringing families together through joyful food experiences. As the countdown to 100 years continues, the brand promises even more engaging consumer-led activities in the months ahead.
View this post on Instagram
