Mumbai: Global leading public relations firm, Hill+Knowlton Strategies, announces a strategic partnership with specialist news monitoring and analysis services company – Impact Research & Measurement to deliver world-class media research and monitoring services for the India market.
This strategic partnership will benefit both firms. As a part of this partnership, client servicing teams at Hill+Knowlton Strategies will get better media analytics tools and research to deliver data-driven integrated communication campaigns. Not only will Impact service all of H+K Strategies’ current clients, Impact will also be the preferred partner for media analytics requirements of all future clients signed up by H+K Strategies. Effective October 1, 2018, The Resource Center (TRC), will cease to offer media monitoring and analysis services to clients. All team members of TRC which was an internal division of H+K Strategies have already been offered new roles at Impact.
Speaking about the partnership, Kavita Rao, President & CEO – Hill+Knowlton Strategies- India, says, “Data and analytics is an important part of all communication campaigns. This partnership enables H+K Strategies and its clients access to advanced tools, analyses & insights to help run communication campaigns better. With our teams having a strong understanding of our clients’ requirements and Impact offering the best-in-class tools based on latest technologies like artificial intelligence and machine learning, this partnership will enable us to offer better business outcomes for our clients. We are thrilled to partner with Impact Research & Measurement to provide our clients a truly integrated and enhanced level of service.”
Aseem Sood, CEO, Impact Research & Measurement Pvt. Ltd. and Director, Association for Measurement & Evaluation of Communication (AMEC), says, “Clients are no longer interested in just understanding how they did in the past. They want to use data and analysis to understand what could be done better and differently to achieve better success in the future. They also want to make sense of news and trends in a faster and better way. Impact has always been a pioneer – with several firsts in the news monitoring and analysis business industry. We were the first to introduce same-day multi-city monitoring, online repository, real-time dashboards and a mobile app. We are continuing to improve our services and features with investments in news technologies (AI and machine learning). Given the volume of noise out there, it becomes very important to scope the need and use the right charts and visuals to present research results. And this needs to be done in a way that relates to the client’s communication objectives as closely as possible. Our partnership with Hill+Knowlton Strategies will enable them to deliver impactful campaigns for their clients.”
H+K Strategies’ clients will get access to:
- Impact’s news monitoring network which covers several local Indian languages in 50 cities across the country.
- A Mobile APP to access news and analysis, on the go. The APP is available for both, Android & iOS.
- A 24×7 Portal. This Portal comes with a facility to extract Coverage Excel sheets and Dossiers on demand.
- Access to a SmartDASH (News Dashboard). This is a News Consumption tool that helps identify Prominent stories, top authors/ news sources that covered maximum news on the company, each of the Competitors or an Industry theme. You also get a live ‘Word Cloud’ on what made headlines the most on a day, journalists/ authors as well Publications that wrote the most on your key issues, all clickable right down to the supporting articles.
