Bengaluru: Reinforcing its long-standing commitment to empowering young women through sport, Himalaya Wellness has announced the launch of ‘Remember Her Face’, a new campaign unveiled as part of its fourth consecutive year of collaboration with the RCB Women’s team.
At the centre of the campaign is a deeply emotive digital video commercial (DVC) that shifts focus from established icons to the next generation of women cricketers. Set against everyday environments where sporting dreams begin to take shape, the film captures moments of raw potential—from neighbourhood practice sessions to high-energy coaching drills—featuring RCB players Smriti Mandhana, Richa Ghosh and Shreyanka Patil mentoring young girls. Anchored by the thought “Remember Her Face”, the campaign highlights that greatness often begins long before the spotlight, celebrating future talent that can redefine possibilities on and off the field.
The initiative is rooted in the Himalaya 1derwoman Initiative, which has trained and coached girls across India, helping create access, confidence and opportunity for aspiring women cricketers.
Commenting on the collaboration, Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness, said, “This is the fourth year of Himalaya’s collaboration with RCB Women’s team marking an important milestone for us. As women’s cricket enters a defining phase in India, we’re proud to back initiatives that empower young girls and create impact beyond the field.”
Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness, added, “At Himalaya Wellness, we believe confidence is built early through opportunity, encouragement, and belief. The 1derWoman initiative reflects our commitment to nurturing young girls to step forward, by giving them the platforms, visibility, and support they need to pursue their potential.”
Abhishek Ashat, General Manager – Beauty & Face Care, Himalaya Wellness, said, “Remember Her Face is not just a campaign, but a heartfelt continuation of our commitment to nurturing grassroots talent and reshaping how women’s sport is seen and supported. By spotlighting young girls and their journeys, we hope to inspire communities to recognize potential early and champion it collectively.”
Speaking about the creative thought behind the campaign, Naveen Raman, EVP & Head (South), 82.5 Communications, shared, “‘Remember Her Face’ celebrates the next generation of women cricketers—new faces ready to be seen, celebrated, and remembered. We at 82.5 Communications are proud to shape this for the fourth consecutive year with Himalaya Facecare and RCB.”
Visually dynamic and emotionally resonant, the film culminates in a moment of celebration bringing together RCB players and young aspirants, symbolising sisterhood, mentorship and the love of the game. Through ‘Remember Her Face’, Himalaya Face Washes and the RCB Women’s team continue to demonstrate how brands can play a meaningful role in building ecosystems that empower women in sport—today and for generations to come.
