National: Himalaya Wellness has partnered with South Indian actor Kalyani Priyadarshan for their Kajal launch this Onam. Kajal is a cultural icon in Kerala, symbolizing beauty and tradition. This collaboration celebrates the timeless connection and modernizes a cherished tradition.
In a captivating TVC, Kajal, as shown by Kalyani Priyadarshan, expresses varied emotions through her eyes, reflecting joy and love of the festival. Himalaya Kajal enhances eye sparkle, letting your celebrations be told silently through your eyes.
Himalaya’s Kajal is compared to a smile, inviting you to make your eyes ‘Sm-eye-le’. This natural black product, enriched with almond oil and damask rose, is smudge-proof and waterproof, perfect for a festive-ready look with nourishing and soothing benefits.
Speaking on the collaboration, Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness, said, “Kajal has always been more than just a cosmetic product; it’s a symbol of tradition, beauty, and confidence for women. Eyes are such a critical part of your expression. Our approach is grounded in the concept of “sm-eye-le,” which highlights that when the eyes smile, the entire face brightens. By fostering this effect, we ensure the whole face radiates.This festive season, we are excited to bring the concept of ‘Sm-eye-ling’ to life through our association with KalyaniPriyadarshan. Her grace and charm perfectly align with our brand values, and we are confident that this partnership will resonate deeply with our audience in Kerala making Himalaya Kajal the go-to choice for festive makeup.”
Leading south Indian actress, Kalyani Priyadarshan, who is very excited about the association stated, “I’m thrilled to be part of this beautiful campaign with Himalaya. The linking of smiling eyes (sm-eye-ling) to a smiling face resonated deeply with me. Kajal has always been an essential part of our cultural attire and Onam traditions, and Himalaya being a brand close to so many of our homes and with its natural ingredients, made this association even more special.”
The Himalaya Kajal campaign with Kalyani has launched in Kerala, aiming to engage with women for whom Kajal represents both beauty and tradition. This product is easily found in South India and urban areas, offering its natural benefits to women across the region.
The TVC can be viewed here:
