Mumbai: Himalaya Wellness has unveiled its heartwarming new music video, “Zara Muskurade,” just in time for the festive season. Featuring the soulful voice of renowned Bollywood singer Monali Thakur and popular actor-influencer Aneri Vajani, the video is part of the brand’s campaign for World Smile Day, celebrated annually on the first Friday of October. This occasion encourages spreading positivity through simple gestures, such as sharing a smile and performing acts of kindness.
“Zara Muskurade” is an uplifting song that emphasizes the power of small acts of kindness and the beauty of natural smiles. The music video highlights the importance of self-care and confidence that comes from embracing one’s natural beauty, with Himalaya’s Strawberry Shine Lip Balm taking center stage. This product enhances the natural beauty of a smile while providing 100% natural lip care to keep lips soft, nourished, and ready to spread joy. Targeting young women and girls, the campaign encourages them to embrace their true selves and share their happiness with the world.
“As we enter the festive season, it’s a time to spread warmth and joy,” said Ragini Hariharan, Marketing Director – Beauty & Personal Care at Himalaya Wellness. “We believe that a smile is contagious and can brighten anyone’s day. Our campaign for World Smile Day aims to inspire people to spread joy and kindness through simple acts, and we are thrilled to have Monali Thakur join us on this journey.”
Monali Thakur shared her thoughts on the project, stating, “A smile is such a simple yet powerful gesture, and ‘Zara Muskurade’ beautifully captures the joy and warmth it brings. Collaborating with Himalaya Wellness on a project that radiates inner wellness was wonderful. The song lifts the spirit and reminds us that true wellness begins from within.”
The 360-degree music campaign was conceptualized by Hoopr Brand Solutions in collaboration with the creative agency, Motivator. “We crafted this music-led campaign keeping Himalaya and its users at the core, using music as a powerful vehicle to connect with our target audience, for whom music is the most engaging form of media,” said Meghna Mittal, Co-founder & CRO of Hoopr.
In a further commitment to social responsibility, for every Himalaya Strawberry Shine Lip Balm sold, a portion of the proceeds will be donated to Smile Train, a global charity providing cleft surgery and related care. Through this initiative, Himalaya Wellness not only promotes self-confidence and kindness but also contributes to the well-being of those in need.
