Bengaluru: Hinduja Global Solutions (HGS), a global provider of technology, AI, and business services listed on BSE and NSE, has announced its new Intelligent Experience positioning, aimed at helping enterprises move beyond AI pilots to deliver measurable, scalable outcomes.
The announcement marks a strategic evolution in HGS’s approach to AI-led transformation, backed by a 90-day ROIX (Return on Intelligent Experiences) commitment. With this, the company is placing a guarantee on outcomes, shifting enterprise conversations from experimentation to certainty.
Industry data indicates that nearly 95% of generative AI initiatives fail to deliver ROI, with most projects stalling at the pilot stage. HGS’s new positioning seeks to address this challenge by embedding intelligence directly into business workflows, enabling organisations to simplify operations, improve efficiency, and achieve consistent, real-world results.
The Intelligent Experience framework integrates applied AI, data, automation, and human expertise to create practical, repeatable solutions. Central to this approach is HGS’s Realized AI methodology, which treats AI as an operational capability rather than a theoretical concept. Each engagement is anchored in a 90-day proof-of-value model, with defined metrics, shared accountability, and demonstrated ROI before scaling.
Commenting on the development, Venkatesh Korla, Global CEO of HGS, said, “What sets companies apart today is AI execution. Our move toward Intelligent Experience is about turning intent into performance. We’re focused on helping clients move beyond pilots and experiments to outcomes that hold up in the real world, with speed, discipline, and confidence. This is not a reset for HGS, but a step ahead. We’re building on the legacy created over five decades, while sharpening how we deliver value in a world where certainty matters more than ever.”
Reinforcing its outcomes-first approach, HGS emphasised that its engagements will prioritise measurable impact, eliminating open-ended pilot programs and focusing on guaranteed transformation frameworks.
Highlighting client experience, Tori Faulkenberry, SVP at Astound Broadband, said, “HGS isn’t selling AI potential, they listened to our needs and showed us results. That’s what changed how we think about this partnership.”
Alongside the strategic shift, HGS has introduced a refreshed brand identity centred on a fingerprint motif, symbolising individuality, trust, and human-centric intelligence. The rebrand reflects the company’s emphasis on blending advanced technology with human insight.
Commenting on the repositioning, Andrew Kokes, Chief Marketing Officer, HGS, said, “Everyone in the AI, technology services and BPO markets is promising transformation, almost no one is guaranteeing it today. This rebrand exists to end that ambiguity for HGS. Intelligent Experience is a deliberate stake in the ground. We are not here to be everything to everyone, we’re here for organizations that are done being impressed by demos and ready to be measured by outcomes.”
With this move, Hinduja Global Solutions aims to position itself at the forefront of outcome-driven AI transformation, addressing a critical gap in enterprise adoption by delivering certainty, accountability, and scalable impact.
