Bangalore: Madison HiveMinds, a unit of the Madison Group, has secured the integrated digital marketing mandate for Stahl Kitchens, a cookware and kitchenware brand. The mandate is focused on strengthening Stahl’s digital footprint, accelerating customer acquisition, and enhancing performance across digital platforms.
As India’s premium cookware segment continues to witness rapid growth, Stahl Kitchens is sharpening its focus on scaling digital impact and expanding its reach across direct-to-consumer (D2C) channels and marketplaces. Under the mandate, Madison HiveMinds will lead Stahl’s full-funnel digital strategy, spanning media planning, consumer journey optimisation, organic growth initiatives, and marketplace performance management.
The account will be serviced by Madison HiveMinds’ Bengaluru team, leveraging the agency’s expertise in data-driven marketing and performance-led digital solutions.
Commenting on the win, Deepti Bhaduria, CEO of Madison HiveMinds, said, “Brands like Stahl are making India reimagine the way premium cookware is bought and used. As the premium cookware market evolves, we need to think of immersive digital experiences and highly efficient campaigns to capture the growing demand. It is an honor for us to be partner with Stahl Kitchens and join them in their journey of creating a large loyal customer base”.
Dhruv Agarwal, CEO of Stahl Kitchens, added, “At Stahl, we are committed to elevating cooking experiences through thoughtful design and high-quality products. As we expand aggressively online, having an integrated digital partner like HiveMinds helps us streamline our D2C, marketplace, and performance functions under one strong strategic direction. We look forward to a high-impact collaboration that will accelerate our growth journey.”
