New Delhi: There is a growing awareness & consciousness amongst people about their health, specially post the pandemic. Leading a stress-free & healthy lifestyle is now a priority & people are pro-actively taking steps towards it. There has been a virtual deluge of information, advice, products & services today to cater to this consumer need. However, making the right choices is becoming ever so difficult & is a cause of further stress for many.
HK Vitals, India’s leading D2C Vitamin & Mineral Supplements (VMS) brand is attempting to simplify the narrative. The brand is championing a holistic approach to health & recognising the significance of internal wellbeing as the key cornerstone of a healthy & stress-free life. The simple insight that happy people are healthy & vice versa is the cornerstone of the first ever large-scale campaign by HK Vitals.
Championing a narrative of a “HAPPY YOU”, HK Vitals launches its first brand campaign today with a simple message – Happy Skin, Happy You. Featuring Dia Mirza and Shweta Tripathi Sharma, the campaign highlights the correlation of internal happiness with confidence of healthy skin & how they essentially mirror each other. The focus brand in this campaign is the HK Vitals Skin Radiance Collagen product which helps builds healthier & happier skin from the inside.
Link to the film:
Chella Pandyan, Chief Operating Officer at HealthKart said, “As a brand, our primary focus is to provide health supplementation of outstanding quality & making it easily accessible to our customers. Our effort with this campaign is to build wide awareness around the benefits of quality, real collagen in holistic skin care”.
Commenting on her collaboration with HK Vitals, Shweta Tripathi Sharma said, “I am delighted to be associated with HK Vitals, the products are authentic on quality and very effective. I have included Skin Radiance Collagen in my daily lifestyle and can feel the benefits already. I have always believed that a healthy person is a happy person, and I appreciate that HK vitals shares this same motto as a company”.
Speaking about the new campaign, Neha Gupta, Head of Brand, HK Vitals said “Health is Wealth but overthinking about it causes more harm to us than good. Health is generally seen as a serious topic, something that brings fear and stress in our minds. However, at HK Vitals, we feel that a healthier inside leads to a happier outside and we encourage people to act and start their health journey by embracing supplements as a part of their daily routines. HK Vitals Skin Radiance Collagen lets you do just that so that you can live worry-free, knowing that our product will take good care of you”.
The brand film is a heart-warming and subtle exploration of the interplay of stress, skin, confidence & happiness. The film veers away from harsh, clinical codes of the category to an everyday lifestyle tonality, seeking to reduce barriers to wide, proactive adoption. For this campaign, the brand has used popular celebrities like Dia Mirza & Shweta Tripathi Sharma along with other talent to bring to the life the theme of HAPPY SKIN. HAPPY YOU.
Generally, our skin starts showing signs of ageing as early as our mid-20s, due to the slowdown of our natural collagen production in our body. To help supplement this, HK Vitals Skin Radiance Collagen, brings best in class patented Titagen Collagen peptides with proven benefits on skin. It is further enhanced with a combination of skin nourishing ingredients like Vitamin C, E and Biotin. The product works internally by replenishing the lost collagen in our body so that one can have healthier, firmer, and happier looking skin. The product comes in 3 flavors- Orange, Watermelon and Mango.
HK Vitals has also launched India’s 1st Real Collagen Strips in an oral dissolvable strip format. HK Vitals Disolve Collagen helps in nourishing skin from within, helping reduce appearance of fine lines and wrinkles.
Agency credentials: Freckledface Culture Lab
Team: Neha Gupta, Sushant Kotian, Sanjita Israni
