Kolkata: Content Consumption has grown exponentially and hoichoi has emerged as the most sought-after OTT for Bengalis worldwide. In addition to that, hoichoi is bringing multiple Digital Premieres of new Bengali BLOCKBUSTERS at the time when social distancing and work from home are the only choice. hoichoi has given plenty of reasons (read: content) for its audience to adapt “watch from home” while they are at home.
This has been a promising start as hoichoi already have an increase in traffic by 4x rate in the last one week; the traffic is surging 2 to 3 times on a daily basis.Goes on to show that the Bengali diaspora have taken the pandemic very seriously and are staying put to fight it out. A promising increase of the traffic on the platform is also a sign that people have welcomed a library ogrich content that is easily accessible.
hoichoi takes up the responsibility towards encouraging its viewers to work towards staying home and social distancing. To do that, hoichoi already has a big bouquet of content (a mix of classics, latest films and Originals, with a variety of genre to choose from), also a plethora of new content that will be streaming every week.The platform is doing its bit to keep you engaged by initiating a #selfstayform of entertainment.
To give a sense of month of March itself, hoichoi is already streaming,”Rahasya Romancha Series 2″ starring Rudranil Ghosh, Rajdeep Gupta, Saoli Chattopadhyay, Kharaj Mukherjee among others- is getting tremendous appreciation, amega World Digital Premiere of Srijit Mukherji’s spin-off to Baishey Srabon – “Dwitiyo Purush”, interesting before even TV broadcast and Sandip Ray’s much hyped film “Professor Shanku O El Dorado”, based on the popular scientist created by his father, the visionary Satyajit Ray. Another series will be streaming from 26th March titled “Ekattor” which as the name suggests is about the fight for the Independence of Bangladesh.
Here is a sneak peak of some new content that the audience can expect to soon start streaming:
| Kontho | World Digital Premiere | The magic of director-duo Shiboprosad Mukherjee-Nandita Roy in this drama film, starring Shiboprosad himself in the lead along with Paoli Dam and Jaya Ahsan, had a 100 days box-office run coupled with raving reviews from critics. |
| Manojder Adbhut Bari | World Digital Premiere | A beautifully narrated comedy-drama tale by Anindya Chatterjee with veteran actorsRajatava Dutta, Soumitra Chatterjee, Sohag Sen, Sandhya Roy and a surprise appearance by Abir Chatterjee. Marked a superhit run at the box office during Pujo 2018! |
| Love Aaj Kal Porshu | World Digital Premiere | Pratim D Gupta returns with a unique love story starring newcomer Madhumita and the flamboyant Arjun Chakraborty along with Paoli Dam in an interestingly defying role. Released during Valentine’s Day 2020, the film stole hearts with its story-telling and crackling chemistry. |
| Tansener Tanpura | Original Series with Vikram Chatterjee in the lead | A music related treasure-hunt series. Two genres have been coupled together to create an exciting show, for the audience to enjoy! |
The Co-Founder of hoichoi, Vishnu Mohta commented on the traffic flowing in from different countries, “Apart from West Bengal, hoichoi enjoys strong traffic and consumption from Bangalore, Delhi, Mumbai, Pune and Hyderabad with Bangalore and Delhi being no. 2 and no. 3 in terms of overall volume of traffic. Internationally – US, UK contribute significant traffic with Middle East, Australia and Canada not being far away. The last week also saw a good spurge of traffic coming from Europe and Japan. Bangladesh as a market continuous to growth every day! After the release of Dwitiyo Purush, which is the most anticipated movie of 2020 on hoichoi even before television premiere, the international traffic has significantly grown!”
A few series and films, which have come out as the most watched currently are Byomkesh S5, Shobdo Jobdo, Montu Pilot, Rahasya Romancha Series 2, Bonno Premer Golpo, Gotro (World Digital Premiere), Gumnaami, Paanch Phoron 2 and the recently released Dwitiyo Purush (World Digital Premiere) that signifies the multi-faceted range of genres of content present on hoichoi.
