Holi is a festival that spreads its vibrant colours of joy in everyone’s life. This year with the pandemic restrictions at ease, people are up with high spirits to celebrate it with their near and dear ones. Brands too find their own ways of conveying their messages through colourful, creative, positive and socially aware campaigns. They are urging everyone to let their inner child out and celebrate Holi with full enthusiasm.
Surf Excel
Growing older comes with a myriad of responsibilities. It also comes with pre-conceived notions of ‘acting your age’. With the festival of colours fast approaching, Surf excel inspires us to keep our inner child alive and give into the playful impulses, age no-bar.
Surf excel is back with a Holi campaign bolstering its unique ‘Daag Achhe Hain’ brand proposition. The new 360 campaign shows a heart-warming gesture by a little girl to include her aunt in the buoyant celebration amongst children. The spirited child protagonist is seen playing colours with her friends when she notices her aunt setting the table of colours and sweets, and enjoying their game, subconsciously wanting to join in. When the little girls insists that her aunt join them, the aunt moves away, saying it’s not her age to play like them. As the girl watches her aunt consciously throw away the colours she had unconsciously picked up in her palms, she covers herself with the colours and runs to her aunt for a hug. This action imprints the aunt’s clothes with a colourful silhouette of the child. Pointing towards the imprint, the girl suggests that this child could play with them. The heart-warming message “Jo rang bachpan lautaye, woh rang achhe hain” makes us examine the boundaries that keep us away from finding the joy of keeping our childhood alive.
Koo App
The Koo App has launched a rousing Holi anthem – #HarRangKiHoli – to stimulate Indians to celebrate the festival of colors in their own ways by flaunting their distinct traditions. #HarRangKiHoli – through influencers and celebs – weaves in cultural diversities and ethos from across India. From glimpses of Uttar Pradesh’s Lathmar Holi which is played with colors and sticks, to capturing Punjab’s Hola Mohalla which is an amalgamation of folk dance and martial arts, further panning down to Goa’s vibrant Shigmo where locals welcome the spring, to the Dol Jatra in West Bengal which includes a grand procession of Lord Krishna – the anthem aptly reflects the sentiment of ‘many cultures, one emotion’.
The anthem invites Indians to exhibit the unique ways in which they celebrate the festival. Users on Koo – through hashtags like #Milerangmeratumhara #SabkiBoliHappyHoli #IndiaKiHoli – have been sharing videos and photographs which aptly capture their rituals, festive recipes, cuisines and heritage.
Glad U Came & Gulco
Glad U Came, an award-winning PR and Influencer Marketing firm has partnered with Gulco, an upcoming Gulal brand that focuses on making products that are made from real flowers and enriched with essential oils. #KhushiyaanAapkeRangHumare aims at promoting the diversity of colours in India after the darkness this country witnessed during the Pandemic. This initiative strives to get people out of the pandemic blues into the colourful Holi spirit while being surrounded by people who you love.
The past year has been difficult for everyone and Gulco wants to bring the colours back to your life with their Gulals which are made from pure, indegenous and organic ingredients straight from nature. The brand uses essential oils to not only keep your skin safe from the colours but also nourish it in the meantime. They are strong believers of sustainability and all their products are eco-friendly. They have Gulals in various fragrances ranging from Hibiscus to Betel Leaves.
Disney+ Hotstar
The festival of Holi is just around the corner, and it’s that time of the year when you go extra and wild with Gulaals and Gujiyas. But if you are someone who prefers to celebrate this joyous festival from the comfort of your house, here is another way to enjoy it. Reminisce the different colours of life on screen with movies/colourful shows like 2 States, Jolly LLB 2, Atrangi Re, Bro Daddy, Rangiye Diye Jao, Dol Utsaber Mohamilon, Holi hai… Life Ok Hai 3, Badhai Ho, Shiddat and Rudra – The Edge Of Darkness on Disney+ Hotstar, to binge with family and friends with unlimited rounds of thandai, this Holi.
Chingari
Chingari, a short-video app, powered by $GARI is all set to kick in the festive mood in Ahmedabad with the biggest Holi festival of 2022. The app invites the residents of Ahmedabad to come and celebrate a star-studded glamorous Holi event – ‘Holi ke Rang, $GARI ke Sang’ at Orion Ceremonial Lawns, Ahmedabad on 18th March, 10 am onwards. With just 20 $GARI Tokens in their Chingari wallet, an individual can get an entry to the much awaited event and enjoy this Holi with their friends and family.
The biggest celebrities and artists of the Gujarat media fraternity will be celebrating their Holi at Chinagri’s event. Chingari’s popular creator group ABCD will also be giving an entertaining and fun performance that will make the audiences groove along with them. The event will also have game stalls that will attract the youngsters towards them. The Chingari powered by $GARI, Holi event will see many other fun activities for the event attendees like Balloon Fighting, Rain Dance with DJ, Rang ka Jung, and Celebrity Meet & Greet.
Westside
Holi is just around the corner. While it is the perfect time to rejoice this cheerful festival of colors, it also has a downside to it – skin and hair damage which has harmful effects. With Westside’s guide, you can enjoy this festival of colors without any worries. So leave the stress behind and get ready to joyfully shout ‘Holi Hai!’
One of the most important aspects of Holi is preparing your skin to withstand the harsh effects of the colours and water splashed on you. Use the Vitamin C foaming wash to cleanse, followed by a vitamin C serum and day cream. Layer your skin further with our Gel based Sun block that has an easy no pigmented glide. Repeat the above regime and try out one of our hydrating face masks for that supple skin. Secondly, rock the Holi look by dressing up either in white or go all colorful with vibrant colors. Slip into a comfortable pair of jeans coupled with shirts or kurtas or just wear a stylish and casual dress. Lastly, style your nails with vibrant nail colour ideas for the festival of colours, let your nails exude an ‘All things fun, all things bright’ kinda vibe with vibrant hued colors by Westside. Pimp up your regular white nail tips with bold and bright colors to make a polished and attractive statement.
Approach Bollywood
India’s Leading Bollywood & Entertainment Newswire, Approach Bollywood has launched its quirky digital campaign ‘Holi Kab Hai, Kab Hai Holi. The digital campaign will run on social media till Holi. The digital campaign will also give a social message of ‘Don’t Drink & Drive’ in one of its ads. The campaign has been launched focusing on Bollywood’s trade and general Bollywood audience.
Approach Bollywood has also roped in influencers in the campaign. The audience can instantly connect with its funny theme playing around the most successful film in Bollywood history and India’s biggest festival of colors, Holi. In its first ad, Gabbar is asking Sambha ‘Holi Kab Hai, Kab Hai Holi’ and Sambha replies with “Sardar you keep asking the same thing. Do we loot the village? Here Gabbar replies No, We need not loot the village. I just want to have the Holi Party’. In the second ad, Gabber is asking the same thing ‘Holi Kab Hai, Kab Hai Holi, and Sambha replying “Sardar, You keep asking the same thing. What do you want exactly?” Here Gabbar replies “I am free these days. Just thinking Let me open a Water Gunshop”. In another digital ad it is also giving a social message for Holi, where Veeru asks Basanti “Don’t dance in front of these dogs. They create a scene after drinking” Here Approach Bollywood also gives a message of Don’t Drink and Drive. The social message of Don’t Drink & Drive has been blended well in with Approach Bollywood’s digital campaign.
JKCement WallMaxX
Today’s world is moving towards projection of outward beauty which may be superficially speaking, but short-lived. Being genuinely good from within is a virtue that is sometimes forgotten. Keeping this in mind, JKCement WallMaxX (formerly known as JK Wall Putty), has come up with #AndarSeSundar, a campaign that celebrates people who are good from within, no matter who is watching.
Connecting this brand truth to our day to day reality, the brand has come up with a fully integrated digital campaign to amplify the #AndarSeSundar message in a humorous yet heart-touching way. The video showcases a prestigious award function where people chosen from different walks of life are being felicitated for their acts of goodness, no matter how insignificant they may be. The awards are given for their random acts of kindness, like ‘Pratham Patel being awarded for saving his brother from getting hit by a water balloon during Holi and sacrificing his own white shirt in doing so.’ There were two more unassuming and interesting personalities awarded in the film which beautifully captured the thought behind the campaign.
Plix
Plix, India’s leading D2C plant-based wellness and nutrition brand, is asking people to take the #HoliSplash this year and go natural while celebrating the festival of colors. The campaign aims to make people aware and protect them from the skin, hair and other issues caused by chemical-based colours and Holi products used to celebrate the festival.
Skin and hair problems are common after Holi celebrations, as the chemical-based colours seep into pores and hair roots. There has been a lot of focus on this in recent times and many are switching to products that are gentle on the body and the environment. But this is also the first Holi after pandemic restrictions. This is where Plix’ #HoliSplash campaign is encouraging people to go natural. The idea is to promote wholehearted celebrations that embraces the natural, chemical free way be it in colors or food & drink or skin & hair or nutrition.
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Just Dial
Easing of restrictions and drop in COVID cases have led to a skyrocketing in demand for colours this Holi, especially for herbal gulals, on Just Dial, India’s No.1 local search engine.
India had been witnessing muted celebrations for the last two years due to the outbreak of the pandemic. But this time around with almost 80% of the adult population fully vaccinated with at least two doses, sentiment has improved considerably and has led to increasing demand for colours for this Holi.
Overall searches for Holi colours on Just Dial saw a YOY rise of 120% while that for herbal gulal zoomed up by 124%. Rise in festive spirit during this Holi has also resulted in increased searches for local sweet shops and dry fruit gift hampers.
ALDO
Holi is just around the corner and it reminds us of a colourful and vibrant life, as well as the opportunity to get dressed up for the event. Splash some colour this Holi by sporting ALDO’s latest collection of shoes and accessories.
ALDO offers a variety of phenomenal and fashion-forward styles for women like Chunky Joggers Sneakers, Lace-up Sneakers, Red Flat Slip-ons, Blue Synthetic Sandals, Totes with Non-Removable Chain, Floral Crossbody and much more. The beautiful styles are available in bold, pastels and earth colour palette which evokes a person’s personality and attitude in the context of making a strong fashion statement. As an alternative, Aldo offers both sneakers and loafers in earthy and bold colours, making them the perfect footwear for the Holi celebrations. This cheerful occasion of Holi dawn a perfect pair of footwear and accessories by Aldo Shoes & Accessories.
