Brands join in the Holi celebrations with their colorful campaigns that evoke the excitement and happiness associated with the festival of colors
Home Credit India
Home Credit India (HCIN), a local arm of the leading global consumer finance provider, today launched the third campaign under its ‘Zindagi Hit!’ umbrella.
In the run-up to the Holi festival, the new digital AV showcases Home Credit as an enabler towards fulfilling consumer aspirations and helping them lead a life of financial independence and centres on traits such as optimism, progress, trustworthiness, transparency, and that of an enabler, seeking to position it as a brand of choice when it comes to consumer loans.
The campaign thought ‘Zindagi Hit!’ came to fruition during Diwali last October.
The narrative for the new campaign revolves around mother-son relationship where a mother is disheartened as neither her son is able to visit her on Holi nor is she able to video call him as her phone is broken. The worried son, while strolling in the market, spots a local mobile shop promoting Home Credit finance. The mobile retailer suggests him to get a new phone financed in lieu of a small amount, and sums up the entirety of the campaign efforts.
IndianOil
IndianOil’s new digital topical film on Holi, conceptualised by Kinnect, a part of FCB Group India, brings out a unique perspective, showcasing how this Holi go the distance to be the colour in someone’s life. #BeTheColour In a narrative that spells a cheerful journey, the film showcases how if one decides to go the distance, life rewards you with experiences that are both fulfilling and filled with a larger purpose than oneself.
The brand in their new ad effort focuses on a man going the distance to bring to a hospital of cancer kids, his own organic colours highlighting the idea that they should always go the distance and choose their brand of oil.
JioMart
JioMart’s campaign for Holi starts from the 1st to the 8th of March and focuses on the spirit of Holi and enables customers to celebrate it without any compromise, they claim.
Conceptualized by Saatchi & Saatchi Propagate, the digital-first campaign consists of five key category-connect films urging people to eschew old celebration methods and embrace the festival in all its fervour. With the JioMart Big Holi Sale offer of up to 80%.
The ad films show a protagonist who is enthused about the Holi celebrations embrace the festival with fashionable attire, carefree hair, variety of sweets, new furniture and speakers. focusing on celebrating fully and unreservedly. The popular expression “Bura Na Mano, Holi Hai!” (Do not mind, it is Holi), has been used to convey that this year the joyous festival of Holi should be celebrated in all its enthusiasm and flair.
NIC Honestly Crafted Ice Cream
NIC Honestly Crafted Ice creams is gearing up for a grand Holi celebration with its latest campaign, #NayeZamaneKaNayaJashn with NIC Ice Cream and has launched a video, which the brand claims, has already garnered an impressive 807,000 views within 2 days and is expected to cross a million views soon.
The video highlights the importance of celebrating Holi with a new zeal and features the brand’s latest Thandai Flavor Ice Cream, which is perfect for the occasion. With this campaign, the brand is aiming to bring people together to celebrate Holi in a new and exciting way with their delectable range of ice creams.
The ice cream brand expects the new ‘Thandai’ flavor of ice cream to be a big hit given its association with the festival and the brand’s reputation for quality and taste, and coupled with their #NayeZamaneKaNayaJashn with NIC Ice Cream, the brand is all set to add more sweetness to the occasion.
TVS Motor Company
TVS Motor Company has launched a TVC that emphasises the importance of wearing a helmet, and taking care of our skin’s safety during Holi festivities. Conceptualized and executed by Kinnect, the campaign film encourages everyone to take necessary safety precautions while celebrating Holi.
Sharechat
The brand sets the mood for the brand with their idyllic scene suggesting dancing through the streets, playing with colours, and drinking some cool ‘Thandai’ equating it with the idea of the mood of the festival calling it the definition of Holi.
In view of that setting the social media brand has organized a five-day mega campaign with fun-filled activities for the users to commemorate this essence of Holi, virtually which is scheduled from the 4th to the 8th of March. The participants will be given access to multiple engaging LIVE audio chatroom sessions, and audio games, along with specially curated content around the festival on the application.
The 5-day campaign, with fun-filled activities and content, will also take you through the celebrations across the country. Users will get to experience the vibe and flavors of Lathmar Holi of Mathura, Phoolowali Holi of Vrindavan, and Barsana ki Holi among others through a wide range of mythological stories, and bhajans. The five-day campaign focuses with a theme for each day.
Research and Ranking
Research & Ranking, an equity investment advisory brand and a part of Equentis Wealth Advisory Services Private Limited, has launched a new campaign, #YehHoliSapnoWali, to celebrate the festival of colours and engage its followers with its uniquely designed AR Filter for Instagram. The week-long campaign aims to encourage individuals to build their dream goals and pledges to support them with unbiased Research and Advisory Services.
The campaign is curated to keep the engagement quotient on Instagram high by showcasing the dream goals of ordinary people who usually suppress their dreams due to insufficient funds as they seem impossible to achieve. Direct marketing has also been leveraged to engage with a larger set of audiences. The campaign is being aggressively promoted across social media platforms for Research & Ranking.
Moj
Moj, an Indian short video app has launched its campaign called ‘Moj Holi League’, to celebrate Holi, the festival of colors. The six-day virtual fest starting 3rd March includes exciting contests, engaging challenges, and a brand-new theme each day for creators and users to create entertaining content centered around Holi festivities.
To promote the virtual celebration, creators from all over the country will participate in the festival through Moj. The league will have 120 popular Moj creators divided into four teams based on different colors competing against each other to win the title. As part of the campaign, Moj has created a Prediction Filter called ‘MHL Teams.’ The creator community can use this filter to determine their team affiliation. Upon using the AR filter, a burst of colors and the team’s name will splash across the creator’s screen. Users can participate to support their favorite team by creating innovative content and get a chance to win some exciting prizes.
This year’s event brings together an impressive line-up of creators to lead the four teams, each represented by a different colour. The teams, Red Rangers, Blue Army, Yellow Tigers and the Green Gang, led by their respective captains Rohit, Naina Sisodiya, Simran Jain and Pratibha Sahu, will fight it out with daily fun content creation challenges, pranks and interactive games. Each of the teams will comprise of 30 creators. The ultimate Moj Holi League champions will be the group sitting atop the standings at the conclusion of the season. The creators and the users stand a chance to win a bumper prize of vouchers worth ₹70,000. At the conclusion of each challenge, a winner will also be selected, and they will receive vouchers worth ₹5000. The winning team will be chosen based on both the caliber of the content produced and the teams with the highest views, participation, and engagement.
BOB Financial Solutions
BoB Financial Solutions has launched ‘Khushyion Ke Sare Rang’, a campaign that encourages people to purchase festive treats, gifts for loved ones, and support other businesses while shopping. As part of the campaign, BOB Financial Solutions is announcing offers on all Bank of Baroda Credit Cards in partnership with various e-commerce platforms and travel partners. This partnership enables customers to enjoy discounts on shopping and travelling, allowing them to soak in the joy of savings.
Dr. Rashel
The ad campaign set by Dr Rashel is a combined effort for Women’s day as well as Holi and features the theme of equality as both the celebrations fall on the same day and promotes the brand’s philosophy of ‘Life is BeYOUtiful’ which promotes a beautiful state of mind and encourages people to have a beautiful thinking away from all the negativities.
The campaign features, the brand joining forces with International Women’s day theme to sensitize people about the importance of equity and explain the difference between equity and equality. Equity, according means opportunities or resources given according to the need of the particular person whereas equality refers to the same level of opportunities or resources given to a group of persons, irrespective of their need. Equality is the goal, and equity is the means to get there. Through the process of equity, we can reach equality.
Through this campaign the brand promotes the idea of inclusion and a sense of belonging because beauty is not a reflection of your external self, beauty is what’s within.
