MUMBAI: Home Centre, a destination for homemakers to create their dream homes, has launched its Diwali campaign ‘Speaking Gifts’. Capturing the essence of the campaign, its tagline “Iss Diwali, gift karo formality nahi” celebrates the art of thoughtful gifting. This campaign inspires a shift from conventional Diwali gifting as a formality to heartfelt choices that reflect the spirit of giving, celebrating the relationship and reminding us that every gift can be a genuine expression of care.
The campaign looks to underscore that true gifting goes beyond obligation, embodying thoughtfulness, care, and genuine emotion. Home Centre brings this message alive through three campaign films that celebrate relatable festive moments and reveal how thoughtful gifts can make a lasting impact. From a surprize from grandparents that cheers up a teenager, to a friend who expresses how she cherishes her friendship with their hosts through her gift and finally, a moment of truth between two twin sisters who discover a gift become formality when given without a thought or consideration for the recipient, all three films express that gifts become gestures that last, not just items exchanged.
Shikha S Mazumdar, Head of Marketing & VM, Home Centre India, said, “Diwali is the season that defines the very essence of Home Centre – celebratory, thoughtful and infused with genuine warmth and emotions which is what inspires our Diwali ranges. We believe true gifting is about meaning, not obligation. Every piece in our Diwali collection is designed to reflect the warmth of relationships and the joy of thoughtful giving. With our latest Diwali campaign, we are inviting people to gift thoughtfully and visit our stores to discover gifts bonds they cherish”.
The campaign showcases Home Centre’s festive range across homeware, hosting essentials, décor, and gifting ideas, from elegant serve ware for Diwali dinners to stylish accents for creating welcoming corners at home. It is being rolled out across digital, OOH, BTL, PR, Radio and the brand will partner with leading content creators across the country to create content around the art of gifting.
View the campaign videos here:
Campaign video 1
Campaign video 2
Campaign video 3
