Mumbai: Homesfy, the tech-driven real estate brokerage firm, has launched a touching ad film this Ganpati season, celebrating the emotional journey of homeownership as the realization of a lifelong dream.
The film begins with a nostalgic flashback of two young boys riding in an auto-rickshaw, mesmerized by a Ganpati idol workshop. One of them remarks, “Bappa ko lane ke liye to apna ghar lagta hai.” With innocent creativity, they build a small makeshift home for their beloved deity — planting the first seed of their dream to one day own a house.
The narrative then shifts to the present, where one of the boys has grown up to become a proud homeowner. His dream is fulfilled with the help of a Homesfy representative, whom he thanks for making the childhood vision a reality. The film concludes with the homeowner and the Homesfy advisor performing a Ganpati puja together, symbolizing how the company goes beyond transactions to become a true partner in its customers’ journeys.
Commenting on the campaign, Ashish Kukreja, CEO of Homesfy, said, “At Homesfy, we believe a home is more than just walls and roofs. It is the fulfillment of a dream often rooted in childhood. This film reflects the journey of aspiration becoming reality. Our role goes beyond transactions as we support our customers in creating spaces for memories and traditions. On this Ganpati, we wish that Bappa brings prosperity, happiness, and the joy of a dream home to every family.”
With this campaign, Homesfy strengthens its brand positioning as a trusted partner in the home-buying journey, highlighting its mission to make every milestone in homeownership memorable and meaningful.
