Wednesday, March 25, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Horse Dies During ‘Ponniyin Selvan’ Film Shoot; Animal Welfare Board Calls for Enquiry Following PETA India Complaint

by MN4U Bureau
September 4, 2021
in Featured, PR
Reading Time: 2 mins read
A A
Horse Dies During ‘Ponniyin Selvan’ Film Shoot; Animal Welfare Board Calls for Enquiry Following PETA India Complaint
Share Share ShareShare

Chennai: Following a complaint from People for the Ethical Treatment of Animals (PETA) India based on whistle-blower reports that a horse was involved in a head-on collision and died during the shooting of the film Ponniyin Selvan, the government body the Animal Welfare Board of India (AWBI) called on the district collector of Hyderabad and the Telangana State Animal Welfare Board to conduct an enquiry into the death. The AWBI is the prescribed authority under The Prevention of Cruelty to Animals (PCA) Act, 1960, which authorises the use of animals in films. The AWBI also asked officials to ensure that the culprits receive “exemplary punishment” so that such crimes do not happen in the future.

The Abdullapurmet police also registered a First Information Report (FIR) against the management of Madras Talkies and the owner of the horse under Section 11 of the PCA Act, 1960, and Section 429 of the Indian Penal Code, 1860. The owner is reported to have allowed producers of the film to keep using horses who were tired and dehydrated.

Khushboo Gupta
Khushboo Gupta

“In the age of computer-generated imagery (CGI), production companies have no excuse for forcing exhausted horses to play at war until one of them drops dead,” says PETA India Chief Advocacy Officer Khushboo Gupta. “Compassionate, forward-thinking filmmakers would never dream of hauling sensitive animals to a chaotic movie set and forcing them to ‘act’. PETA India is calling on director Shri Mani Ratnam to cut the cruelty and switch to modern and humane CGI and other visual-effects technology.”
 
PETA India urges film, advertising, television, and digital content producers to use CGI, visual effects, and animatronics instead of forcing live animals to perform. Animals used in the entertainment industry are typically separated from their mothers as infants, beaten or starved during training, forced to perform confusing or dangerous tricks, chained or kept in intense confinement when not used, and subjected to the chaos of film and television studios.

Tags: Animal Welfare BoardKhushboo GuptaPETA IndiaPonniyin Selvan

RECENT POSTS

Zeno Group named Strategic Communications agency of Record for Redseer Strategy Consultants in India
PR

Zeno Group named Strategic Communications agency of Record for Redseer Strategy Consultants in India

March 25, 2026
0

New Delhi: Zeno Group, a global integrated communications agency, has been appointed as the strategic communications agency of record (AOR)...

Read moreDetails
The Other Circle partners with RADA as PR Agency for Maharashtra’s First Marathi Pop Culture Festival
PR

The Other Circle partners with RADA as PR Agency for Maharashtra’s First Marathi Pop Culture Festival

March 23, 2026
0

Mumbai: The Other Circle (TOC) has been appointed as the official PR partner for RADA Marathi Pop Culture Festival, Maharashtra’s...

Read moreDetails
Swiss Military appoints Compass Communications as Strategic Communications Partner in India
PR

Swiss Military appoints Compass Communications as Strategic Communications Partner in India

March 18, 2026
0

Mumbai: Swiss Military has appointed Compass Communications as its strategic communications partner in India, as the brand sharpens its focus...

Read moreDetails
Bizzcom Solutions expands global outreach services to strengthen international brand presence
PR

Bizzcom Solutions expands global outreach services to strengthen international brand presence

March 18, 2026
0

Mumbai: Bizzcom Solutions, a fast-growing public relations agency known for delivering impactful communication strategies, has announced the expansion of its...

Read moreDetails
Crosshairs Communication and India Today Group mark 15 years of partnership for India Today Conclave
PR

Crosshairs Communication and India Today Group mark 15 years of partnership for India Today Conclave

March 16, 2026
0

New Delhi: Crosshairs Communication and the India Today Group have completed 15 years of collaboration on the public relations mandate...

Read moreDetails
OM Bhakti awards public relations mandate to Value 360 Communications
PR

OM Bhakti awards public relations mandate to Value 360 Communications

March 16, 2026
0

New Delhi: OM Bhakti, an Indian pooja and devotional essentials brand focused on daily worship needs, has appointed Value 360...

Read moreDetails

LATEST NEWS

Zee Business Announces the Return of Wealth Creation Week to Guide Investors Amid Global Market Volatility

Zee Business Announces the Return of Wealth Creation Week to Guide Investors Amid Global Market Volatility

March 25, 2026
Zeno Group named Strategic Communications agency of Record for Redseer Strategy Consultants in India

Zeno Group named Strategic Communications agency of Record for Redseer Strategy Consultants in India

March 25, 2026

ANALYSIS

Indian sports economy crosses $2 billion mark in 2025, signals structural maturity: WPP Media report
Analysis

Indian sports economy crosses $2 billion mark in 2025, signals structural maturity: WPP Media report

March 23, 2026
0

Mumbai: WPP Media has released the 13th edition of its flagship report, Sporting Nation: Building a Legacy, highlighting a landmark...

PEOPLE

New Relic appoints Wendi Sturgis to its Board of Directors
People

New Relic appoints Wendi Sturgis to its Board of Directors

March 25, 2026
0

Delhi: New Relic, the Intelligent Observability company, today announced the appointment of Wendi Sturgis to its Board of Directors. Sturgis...

MARKETING

Swastik Wellbeing appoints Akhil Taneja as General Manager
Marketing

Swastik Wellbeing appoints Akhil Taneja as General Manager

March 25, 2026
0

Mumbai: Swastik Wellbeing has announced the appointment of Akhil Taneja as General Manager, in a move aimed at strengthening its...

Subscribe to Newsletters

ADVERTISING

Sumit Kohli joins dentsu as Head of Investment – APAC
Advertising

Sumit Kohli joins dentsu as Head of Investment – APAC

March 24, 2026
0

Mumbai: Sumit Kohli has joined dentsu as Head of Investment - APAC. He joins the network after a decade-long tenure...

PRINT

Press Emblem Campaign raises concern over sealing of UNI office in Delhi
Print

Press Emblem Campaign raises concern over sealing of UNI office in Delhi

March 23, 2026
0

Delhi: Press Emblem Campaign (PEC) has expressed concern over the sealing of the office of United News of India (UNI)...

AUTHOR'S CORNER

How new-age agencies are engineering luxury for brands, not only inheriting it
Authors Corner

How new-age agencies are engineering luxury for brands, not only inheriting it

March 25, 2026
0

There was a time when luxury didn’t need explaining. It arrived with history, European ateliers, generational craftsmanship, heritage buildings, and...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

New Relic appoints Wendi Sturgis to its Board of Directors

New Relic appoints Wendi Sturgis to its Board of Directors

March 25, 2026
Zee Business Announces the Return of Wealth Creation Week to Guide Investors Amid Global Market Volatility

Zee Business Announces the Return of Wealth Creation Week to Guide Investors Amid Global Market Volatility

March 25, 2026
Zeno Group named Strategic Communications agency of Record for Redseer Strategy Consultants in India

Zeno Group named Strategic Communications agency of Record for Redseer Strategy Consultants in India

March 25, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.