Sunday, December 21, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

House of Gaming announces its partnership with blockchain giant Polygon, through ‘Hefty Games’

by MN4U Bureau
March 30, 2022
in Featured, Mobile/Digital
Reading Time: 3 mins read
A A
House of Gaming announces its partnership with blockchain giant Polygon, through ‘Hefty Games’
Share Share ShareShare

Leveraging the wide popularity of interactive gaming entertainment and its acceptance as an emerging cultural relevance, Hefty Games, today announced a unique partnership with leading influencers of the segment – Lokesh Gamer, Gyan Gaming and Two Side Gamers, who have a combined following of close to 50 million. Through this association, the company is set to launch trading cards that will allow gaming aficionados to own a collectible from their favorite gamer. With this launch, Hefty Games aims to kickstart the Gaming & NFT ecosystem, and  blockchain gaming in India with exclusive P2E (Play to Earn) games and a plethora of unique utilities.

As the owner of intellectual property rights of the first set of influencers, Hefty Games will soon be announcing its first drop of NFT’s. This much-awaited auction of India’s inaugural digital collectibles/ NFTs will be followed by the foray of other gaming superstars into the Hefty Metaverse. Via this association, Hefty Games has established itself as a one-stop destination that facilitates movement of all forms of digital art in the gaming realm onto the blockchain. To commemorate the announcement, the Gamers will join the competitive Esports platform IGL – Indian Gaming League, to host together a unique on-ground tournament soon,  open for all. The winners will be awarded exclusive prizes and a chance to be whitelisted for the exclusive NFT drop.

Hefty Games is a collaboration between House of Gaming and Polygon, House of Gaming is a new-age tech company with an endeavor to redefine the e-sport sector in India, known for IGL – Indian Gaming League, its competitive Esports platform, as well as Polygon – the leading platform for Ethereum scaling and infrastructure development that will engage gaming enthusiasts and bring them closer to the biggest names in the industry, Hindustan Talkies – a media content conglomerate transforming entertainment across e-sports, games and blockchain technology. Hungama – one of the largest digital media entertainment companies in South Asia, the enterprise was launched via the drop of an all-explainer video featuring the gamer trio.

In addition to the above, Hefty’s collaboration with eDAO, an entertainment and creator-focused entity, will support the growth of the Hefty Ecosystem enabling users to interact and engage with their favourite gamers and artists. With more high-end creations in the pipeline, Hefty Gaming looks to enable users with access to the Metaverse that is a perfect synergy of all things gaming and entertainment.

Yash Pariani, Co-Founder and CEO of House of Gaming, further added, “With this joining of hands between the three forerunners of the gaming fraternity and Hefty Games, we are ready to lead this innovation into Web 3.0 and the metaverse. This much-awaited drop of India’s inaugural digital collectibles in the gaming zone would set in motion a series of drops by other gaming superstars who would feature in the Hefty Metaverse.”

Speaking about the new offering, Siddhartha Roy, CEO – Hungama Digital Media commented, “2022 has opened an eventful slate for us, and we are excited about launching Hefty Games for the burgeoning tribe of Metaverse enthusiasts. With pioneers of the YouTube gaming community – Lokesh Gamer, Gyan Gaming & Two Side Gamers – on board, we are confident of revolutionizing Web 3.0 in the country.”

Sharing his thoughts, Sandeep Nailwal from Polygon commented, “With today’s announcement, we have been able to expand the horizon for the gaming community of India. Through Hefty Games, we have enabled gamers to monetise their worth further, and engage their followers better.”

Ashish Chowdhry, Co-Founder, Hindustan Talkies, commented, “With Hefty Games, we are now enabling gamers to create value –. After the phenomenal response we received to Hefty Entertainment and Hefty Art, we are confident about the success that awaits Hefty Games.”

Gyan Gaming, Popular YouTuber, and Video creator, shared, “NFT is the next big thing in the world of gaming. Today, people worldwide are buying and selling NFTs and taking it to the next level. However, most of the population is still unaware of everything this has to offer.  I am happy to announce my association with HEFTY Games for creating & selling my NFT’s. Do join me and HEFTY Games in this new phase of METAVERSE.”

Adding on, Lokesh Gamer shared, “When you buy NFT art, you’re buying into the story of a person. I am super excited to share my association with HEFTY Games. There’s a lot of interesting stuff coming up and I am elated to launch my NFT soon for everyone.”

Two Side Gamer, commented, “These are not your usual art pieces. It is the new era of blockchain art that will significantly transform the future. I am super excited to release my own NFT along with HEFTY Games. I would like to invite everyone to join us in this exciting run.”

https://youtu.be/lbInXE9k-qw

After the recent announcement of Hefty Art bringing legend MF Husain’s paintings into the metaverse, Hefty Entertainment joined hands with T Series. Hefty Games is another vertical under the Hefty Metaverse set to define the future of gaming. Adding to this, Hefty Games will also be introducing blockchain gaming, bringing exclusive P2E (play 2 earn) games to India and several NFT projects with massive gaming utilities.

Tags: Ashish ChowdhryHefty GamesHouse of GamingPolygonSiddhartha RoyTwo Side GamerYash Pariani

RECENT POSTS

India Today Group
Digital Frontier

India Today Group’s MO Unveils Gen Z’s Boldest Podcast – Secret Lives of Teenagers: Swiggy comes on board as Presenting Partner

September 7, 2025
0

New Delhi  : MO (India Today Group’s GenZ brand) today launched a disruptive new Insta First series, Secret Lives of...

Read moreDetails
ACT Fibernet partners with Amazon Prime to roll out Prime Lite Benefits for consumers
Mobile/Digital

ACT Fibernet introduces ACT SmartWi-Fi powered by AI

January 22, 2025
0

MUMBAI: ACT Fibernet (Atria Convergence Technologies Ltd), an internet service provider, in partnership with Aprecomm.ai has upgraded its router OS...

Read moreDetails
WhatsApp’s channel categories allows people to browse and find channels they’re interested in
Mobile/Digital

WhatsApp’s channel categories allows people to browse and find channels they’re interested in

September 20, 2024
0

MUMBAI: Meta's mobile call and messaging service WhatsApp has announced Channel Categories, a new way for people to browse and...

Read moreDetails
Snap introduces fifth generation of its see-through, standalone AR glasses Spectacles at its Partner Summit
Mobile/Digital

Snap introduces fifth generation of its see-through, standalone AR glasses Spectacles at its Partner Summit

September 18, 2024
0

MUMBAI: Snap held its sixth annual Snap Partner Summit. On stage, leaders from across the business shared relevant news for...

Read moreDetails
Exploring the various types of water heaters
Featured

Exploring the various types of water heaters

August 29, 2024
0

A water heater or geyser is one of the many electronic appliances individuals use at home daily. Different water heaters...

Read moreDetails
Featured

Explore Bangalorе as a Tech Hub with a Grееn Hеart

August 21, 2024
0

Bangalorе is an India's Silicon Vallеy and it is a city whеrе modеrnity sеamlеssly blеnds with naturе. It's a place...

Read moreDetails

LATEST NEWS

Manesh Swamy Launches First AI as Co-Founder & Chief Creative Officer, Marking a New Entrepreneurial Chapter

Manesh Swamy Launches First AI as Co-Founder & Chief Creative Officer, Marking a New Entrepreneurial Chapter

December 20, 2025
AiR launches ‘Pause for Happpiness’ campaign to tackle India’s growing burnout and mental health crisis

AiR launches ‘Pause for Happpiness’ campaign to tackle India’s growing burnout and mental health crisis

December 20, 2025

ANALYSIS

Influencer Marketing Matures as Localisation, UGC and AI Redraw Brand–Creator Strategies, Says 2025 Report
Analysis

Influencer Marketing Matures as Localisation, UGC and AI Redraw Brand–Creator Strategies, Says 2025 Report

December 19, 2025
0

Mumbai: The 2025 Influencer Marketing Playbook by Influencer.in reveals an industry undergoing a deep structural shift, driven by changing platform...

PEOPLE

Manesh Swamy Launches First AI as Co-Founder & Chief Creative Officer, Marking a New Entrepreneurial Chapter
People

Manesh Swamy Launches First AI as Co-Founder & Chief Creative Officer, Marking a New Entrepreneurial Chapter

December 20, 2025
0

Mumbai: Manesh Swamy has launched First AI as its Co-Founder & Chief Creative Officer, stepping into entrepreneurship after more than...

MARKETING

Ranveer Singh-backed SuperYou raises Rs 63 Crore in Series B, eyes aggressive expansion in India’s functional nutrition market
Marketing

Ranveer Singh-backed SuperYou raises Rs 63 Crore in Series B, eyes aggressive expansion in India’s functional nutrition market

December 20, 2025
0

Mumbai: SuperYou, the protein-first snacking brand co-founded by Bollywood star Ranveer Singh and entrepreneur Nikunj Biyani, has raised Rs 63...

Subscribe to Newsletters

ADVERTISING

MediaMint acquires Taktical Digital to expand Agentic AI–led growth services
Advertising

MediaMint acquires Taktical Digital to expand Agentic AI–led growth services

December 19, 2025
0

San Francisco: MediaMint, a global innovator in Agentic Growth Services, has announced the acquisition of Taktical Digital, a high-growth provider...

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

The Rise of Online Micro Expressions and What They Signal About Gen Z Mindsets
Authors Corner

The Rise of Online Micro Expressions and What They Signal About Gen Z Mindsets

December 19, 2025
0

If you look at how Gen Z communicates today, it almost feels like the internet has learned a new language....

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Club Fm becomes “The OG Content Creator of Kerala”

Club Fm becomes “The OG Content Creator of Kerala”

December 20, 2025
Manesh Swamy Launches First AI as Co-Founder & Chief Creative Officer, Marking a New Entrepreneurial Chapter

Manesh Swamy Launches First AI as Co-Founder & Chief Creative Officer, Marking a New Entrepreneurial Chapter

December 20, 2025
AiR launches ‘Pause for Happpiness’ campaign to tackle India’s growing burnout and mental health crisis

AiR launches ‘Pause for Happpiness’ campaign to tackle India’s growing burnout and mental health crisis

December 20, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.