MUMBAI: House of Hiranandani has launched its brand campaign, celebrating the legacy of luxury living and new urbanism. With a mix of storytelling and influencer collaborations, the campaign talks about the company’s architectural work and holistic approach to community development.
Known for transforming urban landscapes with distinctive architecture, detailed craftsmanship, and community-centric design, House of Hiranandani’s campaign emphasises the group’s pivotal role in redefining the skyline of the Mumbai Metropolis, showcasing their impact on modern urban development.
Focussing around the campaign theme of ‘Glorious Next’ under the pillars of ‘Makers of Luxury Living’ and ‘Creators of Architectural Brilliance’, this campaign brings together stories that define House of Hiranandani’s passion for innovative urbanisation. Through outdoor hoardings, digital activations, digital hoardings, and influencer-led social media engagements, the campaign is designed to connect with the audience of the Mumbai Metropolitan region.
For the main highlight of this campaign, a brand video has been created, characterised by architectural sophistication, holistic community building, and sustainability as core values. This it explains is at the core of the visual storytelling with the integrated living approach offered by House of Hiranandani, promising to elevate the urban lifestyle through design and planning.
“We wanted to create a campaign that reflects our architectural philosophy and resonates with today’s audience across platforms. The campaign is about showcasing the brand’s legacy while inviting people to engage with our vision of community-centered, luxurious living spaces. Collaborating with influencers has added a dynamic layer, allowing for genuine engagement and storytelling that aligns with our brand identity” said Prashin Jhobalia, CMO, House of Hiranandani.
House of Hiranandani has launched an activation, inviting 24 influencers, from A-listers to micro and nano creators across luxury, lifestyle, fashion, art, and culinary spaces. In this creator-to-creator activation, each influencer takes on a challenge: to craft content inspired by House of Hiranandani’s signature burgundy and gold brand colors, drawing further inspiration from its renowned neoclassical architecture, lush green spaces, and vibrant sense of community living.
The five A-list influencers, in particular, were sent exclusive challenge boxes to spark ‘unboxing content’ highlighting the brand’s heritage and experience it added.
“Through such associations, we are able to capture the aesthetics and essence of House of Hiranandani in a very interactive and authentic way. Each influencer’s interpretation gives you a fresh view of the brand” said Jhobalia.
The influencer-led activation has been designed to create high audience engagement, with a projected reach of approximately 25 million users across digital platforms, enhancing brand recall. The social media campaign supports outdoor communications by House of Hiranandani. Sepia-toned images that evoke architectural craftsmanship and legacy were displayed across outdoors and digital platforms so that there is a sense of consistent messaging from a billboard to a mobile screen.
The campaign also includes targetted print ads, digital amplification through SMS, WhatsApp, and email, and video content portraying the legacy of the brand towards future developments. The campaign’s strategic deployment aims to build anticipation while looking to reinforce House of Hiranandani’s role as a key player in the region’s urban landscape at a time the company is gearing up for its next stage.
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