HP India has launched ‘Power To Do It All’ campaign, featuring its latest range of innovative HP Pavilion laptops. Conceptualised by Lowe Lintas, the campaign focuses on real-world problems faced by students and how the HP Pavilion notebooks solve those problems.
Appealing to Gen-Z, the multi-film campaign features celebrities Yashaswini Dayama and Ahsaas Channa, reprising their roles from the ‘Alisha Garima Diaries’ campaign by HP last year. Each film showcases relatable college situations, highlighting the reasons of preferring HP Pavilion range for students buying their first laptops.
Watch the films here:
Commenting on the launch of the campaign, Prashant Jain, Chief Marketing Officer, HP India, said, “GenZ needs from computing are beyond the ordinary. Our endeavour at HP is to make their interaction with technology intuitive and effortless. The Pavilion range, with its mobility, design and features like touch, eye safe display, solves for GenZs’ every day challenges and new needs, as they step into the world of high school and college.”
“This campaign has been conceptualised as a multiple part content series. It takes off where we left last year, educating customers about features which meet their needs,” he added.
Feedback: [email protected]
