Advertising in India throws everything it has got into the festival season. And over the years, advertising spending and the quality of work have both increased. Social changes have also had a hand in this. As festival advertising expands, we see the season stretch from Navratri to Diwali and beyond.
HP Printers have consistently created brilliant emotional films for Diwali, like the kid who helps sell out an old lady’s inventory of homemade diyas.
Or the one where a lady helps a painter set up his own show. These films are exactly the type of campaign that India needs during the festive season. They are heart-warming, uplifting, and meaningful. Besides, they integrate the product perfectly into the messaging.
(Reporting by Riya Sethi.)
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