HT City, the most loved destination for entertainment, fashion, food, wellness, and travel content, is all set for a grand celebration marking 25 years of shaping the cultural landscape of young India. Since its inception in 1999, HT City has been entertaining/engaging readers through the diverse facets of fashion, lifestyle, food and beyond.
For 25 days ahead of the grand reveal on January 28, 2024, HT City leveraged A-list actors and top lifestyle influencers to drop teaser videos with riveting hints on the 25-year celebration to pique interest among their followers.
HT City print editions will carry out especially curated content around 8 themes, spread across 8 weeks, including diverse topics such as food, fashion, entertainment, beauty/skincare, health wellness, travel, shopping and Delhi. Each of these 8 weeks will culminate into thematic events at the end of the week, and the celebration will finish with a grand finale with the who’s who of the entertainment industry attending it.
Brands across the spectrum have an opportunity to weave their narratives across these events, amplified in print, social media, and digital media to enhance their presence & brand recall.
Further, to reward loyal readers, HT City will carry out thematic contests every week and choose 25 lucky winners who will be invited to attend an in-person gala evening with celebrities and influencers, at the end of these 8 weeks.
Reflecting on this milestone, Sonal Kalra, Chief Managing Editor (Entertainment & Lifestyle) at Hindustan Times, said, “Can’t believe we are 25! With a young, dynamic audience and being aligned with ever-changing trends, HT City has stayed right on top when it comes to producing world-class entertainment and lifestyle content. We are proud of having led the game for the past twenty-five years and thanks to the unstinted support of millions of our followers, will continue to do so for the next twenty-five, and more.”
HT City boasts a distinctive follower base, allowing the brands to leverage the full impact of HT City and its associated influencers. “I am delighted to reflect on the enduring success of HT City, which has seamlessly woven itself into the pulse of urban India for a remarkable 25 years across print and digital demonstrating its strong presence as a brand that transcends beyond platforms.” said Samudra Bhattacharya, CEO, Print Business Unit at Hindustan Times.
