Mumbai: Hudle, a sports tech platform, has announced its partnership with FanCode as the Co-Presenting Streaming Sponsor for the inaugural World Pickleball League (WPBL). The collaboration aims to promote Hudle’s mission of fostering a more active and sports-oriented lifestyle among Indians.
The WPBL, held at Mumbai’s Cricket Club of India (CCI) from January 24 to February 2, celebrates Pickleball—a sport that blends tennis, badminton, and table tennis. Known for its fast-paced gameplay, Pickleball has quickly gained global popularity, engaging players of all ages. The league promises to be a thrilling spectacle, featuring elite athletes from around the world.
As the Co-Presenting Streaming Sponsor, Hudle will take centre stage on FanCode, WPBL’s exclusive streaming partner. The sponsorship includes a mix of digital branding opportunities such as 20-second video ads, display banners, L Bands, split-screen video ads, and prominent logo placements in all online promotions. These ads will direct audiences to Hudle’s app, enhancing its visibility and reinforcing its role in connecting sports enthusiasts to venues and fostering a vibrant digital sports community.
Suhail Narain, Founder and CEO of Hudle, shared his excitement, “At Hudle, we aim to create a digital ecosystem that connects players with sports venues, optimizes facility management, and fosters a thriving sports community. Our partnership with FanCode is a testament to our dedication to fostering emerging sports and building a dynamic community of enthusiasts. By leveraging this collaboration, we aim to inspire more people to embrace physical activity, discover new passions, and connect with like-minded players across the nation.”
Operating across 1,500+ venues in over 75 cities, Hudle has facilitated more than 1.2 million games for over 10 lakh players in the past year. As a leader in emerging sports like Pickleball and Padel, Hudle has engaged over 50,000 players across 1,000+ courts in India. Supported by prominent investors, including Ajinkya Rahane, Inflection Point Ventures, Sky Impact Capital, and Survam Partners, Hudle continues to revolutionize India’s sports ecosystem through technological innovation and community-building initiatives.
