Mumbai: According to the BARC data of week 5 HUL topped the advertisers list and Lalitha Jewellery was the brand of the week, for the period between 27th Jan and 2nd Feb reveals that, HUL and Reckitt Benckiser (India) Ltd has retained its leadership positions with 102166 (000s) insertions and 40856 (000s) insertions respectively.
The Jewellery retail brand Lalitha Jewellery with 20166 (000s) insertions tops the brands chart, followed by Videocon d2h with 12655 (000s) insertions.
Cadburys India has climbed to the 3rd position with 28684(000s) insertions from the 5th position, Procter & Gamble with 28352(000s) insertions is seen taking Amazon Online India’s 4th place, while the latter is seen eliminated from the chart.
Patanjali Ayurved Ltd has taken a step forward from 6th place to the 5th place with 25626(000s) insertions. Brooke Bond Lipton India 21916(000s) insertions and Lalitha Jewellery 20166 (000s) insertions has occupied the 6th and the 7th positions pushing ITC LTD to the 8th place with 17134.
While Ponds India is not seen on the list, Colgate Palmolive India and SBS Biotech are the week’s new entrants in the chart occupying the last two positions of the top 10 advertisers chart with a minor difference of 530 (000s) insertions.
Delving into the BARC ratings of top brands, it is noted that jewellery brands have been active this week. Lalitha Jewellery tops the chart with 20166(000s) insertions followed by Videocon d2h 12655(000s) insertions and Kalyan Jewellers 10652(000s) insertions. Airtel TV app and Trivago have moved a step forward from the previous week to occupy the 4th and 5th places with 10288(000s) insertions and 8634(000s) insertions respectively.
With 8277 (000s) insertions Ministry Of Health & Family Welfare stands in the 6th position, while Cadburys Dairy Milk Silk and Santoor Sandal & Turmeric are the entrants in the 7th and 8th place with 7942 (000s) insertions and 7564 (000s) insertions respectively.
Amidst the shuffle in the chart Vodafone Super Net 4G has retained in 9th place with a subtle drop of 170 (000s) insertions when compared to its insertions in week 4
SBS Biotech’s cosmetic brand Roop Mantra Ayur Face Cream with 6929(000s) insertions has managed to stand at the 10th place in the chart
