Chennai: Hungama Music, owned by Hungama Digital Media, today announced its foray into original audio programming. Starting with ‘EndrendrumPunnagai’, a Tamil audio original, Hungama Music will soon launch additional shows in other key Indian languages including Hindi, Telegu, Punjabi, Bengali and Marathi, among others. Hosted by RJ Sindhu, ‘EndrendrumPunnagai’ is now available to stream on Hungama Music.
Hungama Music’s audio originals will benefit from its wide availability and multiple customer touchpoints, and reach over 30 million listeners.
Speaking about the foray into audio originals, Siddhartha Roy, COO, Hungama Digital Media said, “Like video content, there is an increasing demand for differentiated and local content on music streaming platforms. Over 48% of our audience consumes content in languages besides Hindi. Our audio originals will help us enhance the user experience by offering an enriching catalogue of exclusive content, besides a multi-lingual and multi-genre library of songs and music videos. We plan to launch 5 to 6 audio originals in the next 12 months and aim to increase our regional user base by almost 30%.”
Hosted by RJ Sindhu, EndredndrumPunnagai will focus on musicians from Tamil Nadu and their contribution to the world of music. The initial episodes of the show will be dedicated to the internationally-acclaimed musical maestro, A.R. Rahman, with subsequent episodes being dedicated to other well-known musicians from Tamil Nadu.
Through its audio originals, Hungama will focus on creating locally-relevant audio content that enhances the overall music listening experience and complements its vast library spanning multiple genres and various Indian and international languages.
