Mumbai: Hungama Play, a leading video on demand platform owned by Hungama Digital Media, today launched ‘Kashmakash’, a new Hungama Original. An anthology with 5 individual stories, the show highlights a unique modern-day crime in every episode and the dilemma that the victims go through when choosing between right and wrong. The show features an ensemble cast comprising some of the biggest actors from the television industry. Produced by Anil V Kumar Productions in association with Hungama Digital Media, different episodes have been directed by Anil V Kumar, Shiva Verma, SaptarajChakrabortyandSaket N Yadav.
Narrated from the victims’ perspectives, Kashmakash brings to fore crimes that are becoming increasingly common in the modern world – a housewife who finds stardom on a social app and in the process, unwelcome attention; a celebrity couple that falls prey to their desire of giving the online world unrestricted access to their lives; a social media influencer who refuses to come to terms with her mental disorder and finds herself at the mercy of a blackmailer; a drug addict who is unable to quit and goes on a downward spiral when she makes a shocking discovery; the admin of a village WhatsApp group who peddles in fake news without realising its far-reaching impact. Each episode of the show features an alternate ending, highlighting two ways to deal with a crime, one right and another wrong.
Speaking about the show, Siddhartha Roy, COO, Hungama Digital Media said, “With Hungama Originals, we have created some of the most distinctive shows offering clutter-breaking narratives that are rooted in local culture, yet have a universal appeal. Kashmakash is our first anthology series and combines an engaging storytelling technique with powerful performances to highlight crimes that have become extremely common in contemporary India. We are certain that our distribution strategy will help us deliver the show to a wide audience while the relatability of the content will make it appealing for viewers across geographies.”
Speaking about the series, Anil V Kumar, Founder, Anil V Kumar Productions said, “The concept of the series sets it apart from others. While it essays what the victims go through, it also showcases how an alternate approach could have resolved the problem. Ensuring that each story is equally intriguing was a challenging task but the process of making this show was enriching and creatively fulfilling. I hope that the audiences enjoy watching the show as much as we enjoyed making it.”
Starting today, the show will be available to stream on Hungama Play, Hungama’s video on demand platform. Hungama will leverage its robust distribution network to deliver the show to an audience over 150 million worldwide. Kashmakash will also be available to stream through Hungama Play on Vodafone Play, Idea Movies & TV, AirtelXstream App, Amazon Fire TV Stick, Tata Sky Binge, MX Player and Android TVs. Additionally, Hungama’s association with Xiaomi will enable consumers to watch the show via Hungama Play on Mi TV.
Watch the trailer of Kashmakash here –
