Mumbai: Hush Puppies, the global footwear brand exclusively retailed by Bata in India, has launched The Iconic Collection — a refined blend of timeless comfort and contemporary elegance designed for the festive season. The campaign features creator and cultural voice Prakhar Gupta, who personifies the brand’s spirit of authenticity and effortless sophistication.
The new range reimagines Hush Puppies’ signature comfort through a modern lens, offering versatile styles that transition seamlessly from work to festive gatherings.
For Him: The men’s line includes polished leather Derbys, sleek loafers, and easy slip-ons — crafted for durability, comfort, and understated elegance. Ideal for every occasion, from office events to weekend outings, the collection merges function with finesse.
For Her: The women’s edit showcases chic mules, stylish flats, and contemporary sneakers — blending modern aesthetics with everyday comfort, designed to complement any festive or casual look.
Speaking about the launch, Prakhar Gupta said, “Hush Puppies have always stood for style built on comfort and ease. For me, footwear has to feel like a natural extension of who I am — authentic, versatile, and comfortable. The Iconic Collection is classic yet refreshingly modern, something that mirrors how I like to express myself every day.”
Badri Beriwal, Chief Strategy and Business Development Officer, Bata India, added, “Hush Puppies has long been known for its premium formals and smart casuals. With growing consumer demand for versatile, style-forward footwear, the Iconic Collection brings a modern festive update to our classic range. Prakhar represents this evolution perfectly — being confident, contemporary, and effortlessly refined.”
With The Iconic Collection, Hush Puppies reaffirms its commitment to comfort-led fashion — creating footwear that feels as good as it looks, and styles that are designed to last well beyond the festive season.
