MUMBAI: Hyphen, a skincare solutions brand, born out of the partnership between PEP Technologies and actress, entrepreneur Kriti Sanon is looking to elevate skincare routines #BeyondBasic. The brand has now introduced a new range of cleansers consisting of the Moisturising Creamy Cleanser and Oil Control Daily Exfoliating Cleanser. These cleansers it explains are two-in-one products that not only cleanse the skin thoroughly but also hydrate it after being rinsed off.
The Beyond Basic Cleansers are now available on Hyphen’s site and e-commerce platforms, including Nykaa, Amazon, and Flipkart.
Face cleansers it says are generally considered a “wash-off” product, with consumers often settling for basic or harsh cleansers that not only make the skin dry but also damage its barrier by stripping it of its natural oils, making it prone to environmental stressors. Furthermore, people do not indulge in enough cleansing or exfoliating excessively that their skin feels tight. However, the right cleanser is the first and foremost step towards a healthy skincare regime. Understanding its importance and recognizing the need for cleansers that do not dry up the skin, Hyphen has launched its line of Beyond Basic Cleansers to provide cleansing while nourishing and protecting the skin.
This newest range of cleansers is an instant upgrade explains the company. They aim at deeply cleansing the skin, controlling oil and hydrating the skin barrier. Suitable for all skin types and ideal for double cleansing routines, the products will also refresh the skin after make-up removal, leaving it squeaky clean with zero irritation claims the company.
The range includes:
Moisturising Creamy Cleanser
This cleanser cleanses the skin by removing dirt and impurities while moisturizing it. Formulated with -2% (Ceramide + Polyglutamic Acid + Phospholipids), – 3% Colloidal Oatmeal, and -1% Biosaccharides, the cleanser maintains the skin’s pH barrier and nourishes it.
Oil Control Daily Exfoliating Cleanser
This exfoliating cleanser is specifically designed for oily skin. It aims to remove excess oil and dirt while gently unclogging the pores for a smoother, clearer complexion. The cleanser is infused with – 2% AHA + BHA, -2% Niacinamide, – 1% Biosaccharides, and -1% Prebiotic Sugar. The aim is to maintain the skin’s pH barrier, nourish it and promote healthier-looking skin.
Sanon, who is Co-founder, Chief Customer Officer of Hyphen, said, “I feel a face wash and a cleanser are probably the most underrated skincare products because everyone feels that they’re something you apply and wash off. So, it doesn’t matter which one you use. But actually, if you are not using the correct cleanser, it can really strip your skin of its natural oils. Hence, we have created two amazing cleansers. These cleansers have made a remarkable difference ever since I incorporated them into my skincare routine! They not only effectively clear the skin of impurities but also moisturize it – providing dual-action benefits in only one step! I’m excited to share this with our consumers and elevate their skincare experience to go #BeyondBasic!”
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