Gurugram: As anticipation builds for the ICC Men’s T20 World Cup 2026, Hyundai Motor India Limited (HMIL), under Hyundai Motor Company’s multi-year Premier Partnership with the International Cricket Council (ICC), has unveiled a nationwide brand campaign titled ‘Deewane India ka Deewana Humsafar’. The integrated campaign celebrates India’s unmatched passion for cricket while reinforcing Hyundai’s emotional connect with fans across the country.
The high-impact campaign brings together sport, mobility and fandom through a mix of mass media outreach, dealership activations, on-ground experiences and digital engagement. It also includes ICC-themed car displays, test drive contests, immersive fan moments and customer-centric initiatives designed to celebrate India’s collective ‘Deewanapan’ for cricket.
Led by HMIL’s brand ambassador Shah Rukh Khan, the campaign film strengthens Hyundai’s association with the ICC and mirrors the nation’s enduring love for the game. Directed by acclaimed filmmaker Vasan Bala, the film draws on 1990s nostalgia by reimagining the iconic song “Yeh Dil Deewana” from Shah Rukh Khan’s cult classic Pardes, blending emotion, fandom and togetherness.
Speaking about the campaign and wishing Team India success at the ICC Men’s T20 World Cup 2026,Tarun Garg, Managing Director & Chief Executive Officer, Hyundai Motor India Limited, said, “Cricket in India represents continuity, belief, and aspiration, values that deeply resonate with us at Hyundai. As the Premier Partner with ICC, HMIL is proud to launch ‘Deewane India ka Deewana Humsafar’ brand campaign ahead of the T20 World Cup 2026. The campaign draws inspiration from an undeniable truth – Cricket in India is lived every day, far beyond the stadiums. With Shah Rukh Khan at its heart, the brand film brings alive the emotion of match moments where time seems to stand still and the nation watches as one. In many ways, it mirrors Hyundai’s three-decade journey in India, rooted in trust, driven by innovation and shaped by a deep connection with Indian consumers. We wish ICC for the successful tournament and look forward to the action both on and off the field during this T20 World Cup.”
The film is anchored in the insight that India does not merely watch cricket—it lives it. Capturing moments when the country collectively pauses for the game, the narrative positions Hyundai as a constant companion in these emotional journeys. Just as cricket unites millions, Hyundai seeks to stand shoulder to shoulder with fans, celebrating every cheer, triumph and dream.
Reflecting Hyundai’s 30-year journey in India, the campaign reinforces the brand’s evolution from a mobility provider to a trusted partner that resonates with the nation’s heartbeat. The 360-degree rollout will span television, digital and radio platforms, ensuring extensive reach across audiences nationwide. HMIL is also the co-powered presenter of the ICC Men’s T20 World Cup 2026 on JioHotstar Connected TV, leveraging the connected TV ecosystem to deliver immersive, high-attention storytelling to a digitally savvy audience.
At the heart of the campaign is the ‘Cricket ka Sabse Bada Deewana’ user-generated content (UGC) contest, celebrating the devotion of Indian cricket fans. The contest offers participants a chance to win an all-expense-paid trip to attend an ICC Men’s T20 World Cup 2026 match.
Contest details include:
- Contest period: February 2 to February 21, 2026
- Participation: Fans can post videos or pictures showcasing their love for cricket by tagging @hyundaiindia on Instagram and using #HyundaiSabseBadaDeewana
- Gratification: Winners stand a chance to win an all-expense-paid trip to witness an ICC Men’s T20 World Cup match (T&C apply)
To drive participation and visibility, Hyundai is leveraging its official Instagram handle alongside radio platforms through dynamic content and interactive integrations, tapping into cricket fever across the country.
