Monday, March 27, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

I strongly believe that we should see a “V” shape recovery, and not a “bath-tub” shape recovery: Vishal Chinchankar, Madison World

by Kalpana Ravi
April 30, 2020
in Exclusive, Featured
Reading Time: 3 mins read
A A
I strongly believe that we should see a “V” shape recovery, and not a “bath-tub” shape recovery - Vishal Chinchankar – Chief Digital Officer – Madison World
Share Share ShareShare

It has been more than a month since India is under lockdown. The recent outbreak of the COVID – 19 has caused a tectonic shift in most people’s lives. There are so much stress and anxiety about job losses, loneliness, and other factors.

WFH is the new norm now, many companies are now willing to extend this facility even after the lockdown is lifted. In our endeavor of bringing our readers views from a wide variety of stakeholders in the industry, Medianews4u spoke to Vishal Chinchankar – Chief Digital Officer – Madison World.

As a leading Digital agency, how are you coping with this lockdown?

Personally, it’s not been easy at all, initially, I had a mixed feeling of confusion, stress, adventure, however now after 3 weeks, quite stable physically & mentally. In Initial days, it was quite a struggle to put some discipline on WFH, however, we, have set some rules on WFH which include Defined Work Hours, Make To-Do Lists & Use a Planner, Check-In With Co-Workers Frequently and Use Professional Communication Tools. I believe this is the new normal and we have pivoted this too.  I knew what’s KYC (Know your customer), & now given the lockdown I’ve also learned KYF (Know your family)

This crisis is seeing a lot of disruption, what is your strategy to stay ahead of the curve?

The best approach is to prepare for the future by understanding what the new normal is. We need to think about how consumer needs and behaviors may change and be prepared.  Constantly engaging with the client either in form of media updates, changes in the categories, research papers, and available opportunity, and last but not least as organizations are taking care of talent, in tough times will reap the long-term benefit of loyalty that has always been underestimated. Staying invested in clients, consumers, & talent will be at an advantage, once recovery is underway.

How are clients responding, is a business being affected?

We’ve seen some kneejerk reactions, there is a bit of panic in some categories, as we all have been in getting into unknown territory, at the same time we’ve also seen some client taking advantage of the opportunity with increased eyeballs & rate benefits or value-adds

How are the teams being motivated at this time of crisis?

Thanks to technology which has helped us to constantly keep engaging in our regular leadership & team calls.  In an effort to keep teams motivated at the same time help businesses navigate through such times we keep regular learnings & training sessions called #KnowMAD” series.  Over and above there is a fun element series called “The MAD – Nation wants to know”, where one of us asks leaders a  little more about his/her life, interest, hobbies, aspirations, inspirations, learnings, and a lot more. And we are quite happy with the responses.

Are you seeing a tectonic shift in the way branding and communication will be adapted by clients?

There indeed will be a tectonic shift in the way consumption was happening in pre-pandemic days, which essentially means there will be an equal shift in the way marketers think. Brands have to be agile enough to adapt to this change. Predominantly, Marketers had a sales-first approach, but now brands have stepped up to create interest groups who will be a loyalist for the long term. This time is well utilized by marketers to get their assets in order & focus on building a brand community.

How are you seeing the Post COVID 19 scenario for the Digital business?

Been an optimistic person, I strongly believe that we should see a “V” shape recovery and not a “bath-tub” shape recovery. With festivals back post a few quarters & if monsoons are good I am quite confident to see a rise in digital business, and hopefully, if IPL happens it may just get better.

Tags: #KnowMAD” seriesBusiness during Covid-19Digital agency during lockdownThe MAD – Nation wants to realizeVishal Chinchankar Madison World

RECENT POSTS

JioCinema’s ad revenue to surpass Star India in IPL 2023, reveals MPA report

JioCinema's ad revenue to surpass Star India in IPL 2023, reveals MPA report
by MN4U Bureau
March 27, 2023
0

The total advertising revenue of IPL 2023 will be US$550 million, with digital grabbing 60pc share, according to the MPA's...

Read more

Wieden + Kennedy India bags mandate for Clove Dental

Wieden + Kennedy India bags mandate for Clove Dental
by MN4U Bureau
March 27, 2023
0

Clove, a dental clinic chain, has appointed Wieden + Kennedy India as its creative agency across key business verticals. The...

Read more

LATEST NEWS

Wieden + Kennedy India bags mandate for Clove Dental

Wieden + Kennedy India bags mandate for Clove Dental

March 27, 2023
Saad Khan joins DDB Mudra as President and Managing Partner - Growth & Strategy

Saad Khan joins DDB Mudra as President and Managing Partner – Growth & Strategy

March 27, 2023

ANALYSIS

JioCinema's ad revenue to surpass Star India in IPL 2023, reveals MPA report
Analysis

JioCinema’s ad revenue to surpass Star India in IPL 2023, reveals MPA report

by MN4U Bureau
March 27, 2023
0

The total advertising revenue of IPL 2023 will be US$550 million, with digital grabbing 60pc share, according to the MPA's...

PEOPLE

Saad Khan joins DDB Mudra as President and Managing Partner - Growth & Strategy
Featured

Saad Khan joins DDB Mudra as President and Managing Partner – Growth & Strategy

by MN4U Bureau
March 27, 2023
0

DDB Mudra Group has announced the appointment of Saad Khan as President and Managing Partner - Growth & Strategy. He...

aha elevates Ajit Thakur as Director, Ravikant Sabnavis named CEO

aha elevates Ajit Thakur as Director, Ravikant Sabnavis named CEO

March 27, 2023

MARKETING

JioCinema signs Sachin Tendulkar as brand ambassador
Featured

JioCinema signs Sachin Tendulkar as brand ambassador

by MN4U Bureau
March 27, 2023
0

JioCinema announced the appointment of Sachin Tendulkar as its Brand Ambassador ahead of IPL. The company stated that the former Indian...

Subscribe to Newsletters

ADVERTISING

RBI partners with Ninja Media Creations for Railway Audio advertising campaign in Kerala
Advertising

RBI partners with Ninja Media Creations for Railway Audio advertising campaign in Kerala

by MN4U Bureau
March 27, 2023
0

The Reserve Bank of India (RBI) has roped in Ninja Media Creations, an audio advertising media aggregator, for its Railway...

Born Hi appoints Himanshu Gaur as ECD

Born Hi appoints Himanshu Gaur as ECD

March 27, 2023
Ajit Gurnani named Chief Business Development Officer for Publicis Groupe South Asia

Ajit Gurnani named Chief Business Development Officer for Publicis Groupe South Asia

March 27, 2023

PRINT

Mathrubhumi to bid farewell to its year-long centenary celebrations
Featured

Mathrubhumi to bid farewell to its centenary celebrations

by MN4U Bureau
March 17, 2023
0

Mathrubhumi announced that the closing ceremony of its centenary celebrations will be conducted on 18th March at the CIAL Convention...

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

February 15, 2023
Manorama Online@25: A Celebration of Digital Diversity

Manorama Online celebrates 25 years of operations with expanded digital presence

February 8, 2023

THINK THROUGH

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever
Exclusive

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever

by Smitha Sapaliga
March 10, 2023
0

IPL 2023 promises to be a one-of-a-kind experience this year for its fan base in India and across the globe....

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

© 2019 medianews4u.com

No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist