Integral Ad Science (NASDAQ: IAS) announced being among the first to earn TrustArc’s TRUSTe Responsible AI Certification, showcasing alignment with top AI governance standards.
The certification launched in March 2024 is the first AI certification focusing on data protection and privacy, evaluating organizations’ AI practices against TrustArc’s Responsible AI Assessment Criteria.
Kevin Alvero, Chief Compliance Officer at IAS said, “As an early adopter of TrustArc’s Responsible AI Certification, IAS is committed to leading the way in demonstrating transparency, security and fairness in the development and deployment of our AI systems. We’re excited to partner once again with TrustArc on this important initiative, and we will continue to model trust and transparency across our products and services.”
TRUSTe’s Responsible AI Certification Assessment Criteria are based upon the leading AI global governance frameworks, including the EU AI Act, OECD AI Principles, NIST AI Risk Management Framework, ISO 42001, and others while being designed to ensure AI is valid and reliable, explainable and interpretable, accountable and transparent, privacy-enhanced, fair, safe and secure and resilient.
“As the power and potential of AI systems increase rapidly, so too does the need for companies that are committed to taking a transparent, ethical approach to innovation in this space,” said Jason Wesbecher, CEO of TrustArc. “We congratulate Integral Ad Science for demonstrating that commitment by becoming one of the first companies to achieve our Responsible AI Certification.”
