Bengaluru: iD Fresh Food, a brand for natural products, has launched a new TVC campaign centered on the theme “a promise is a promise,” showcasing their dedication to serving the freshest idlis and dosas as per the iD promise.
The campaign is inspired by iD Fresh’s journey of overcoming challenges and keeping promises, showcasing its commitment to delivering fresh, natural products without chemicals or preservatives and maintaining this pledge consistently.
Commenting on the new TVC, Rajat Diwaker, CEO India, iD Fresh Food, said, “Our new campaign reflects a timeless truth – that a promise made with love should always be kept. Through this video, we aim to showcase not only the quality and taste of our products but also the heartfelt connections they help to nurture. iD Fresh is about more than just food; it’s about maintaining traditions and creating moments of happiness. We understand that today’s consumers value the tradition of home-cooked meals, and with our batter, we’re making it convenient for them to enjoy that experience without compromise.”
Saritha Rajagopal, Creative Director, iD Fresh Food, added, “The essence of this campaign lies in the promise of delivering the same freshness and taste as a homemade meal. Consumers today seek products that replicate the authentic, homemade taste they love, and with iD Fresh, we’ve ensured that each batch of batter lives up to that expectation. We are excited to present this new TVC, which beautifully captures the nostalgia and joy of enjoying traditional idlis and dosas, made effortlessly with iD Fresh. It’s our way of celebrating the simple yet profound promises that bring families together and the trust our consumers have in us to consistently deliver quality and freshness.”
In the new campaign, a grandmother aims to fulfill her promise by starting the age-old process of making idli and dosa batter. However, her daughter introduces iD Fresh’s convenient batter, maintaining the homemade taste. This results in delightful idlis and dosas, evoking memories of the grandmother’s recipes and bringing happiness to her grandchildren.
The campaign, created by Saritha Rajagopal, iD Fresh Food’s Creative Director, will soon launch on their social media channels in multiple languages, promising to connect with audiences nationwide.
To watch the TVC campaign please visit –
