Bengaluru: iD Fresh Food, a fresh food brand, is entering the INR 25,000-crore branded spices market with the launch of three unique variants: Pure Spice – Red Chilli Powder, Blended Spice – Garam Masala, and Sambar Powder. The company aims to capture a significant market share with this new offering.
Committed to providing clean, preservative-free products, iD Fresh’s spices are crafted without synthetic additives or chemicals. Each batch adheres to strict FSSAI standards, is tested for pesticide residues, and undergoes 20 quality checks from farm to final product. This ensures that the spices are free from chemical treatments and adulterants, guaranteeing exceptional quality.
Initially, the new spices will be available in retail stores in Bangalore starting this month, with plans for a gradual expansion into other major markets.
Rajat Diwaker – CEO (India) of iD Fresh Food, shared, “Innovation has always been at the core of iD Fresh Food’s products. Our packaging for these spices preserves their freshness, flavour, and aroma for up to 12 months without the need for chemical treatment. To maintain our commitment to transparency and clean labelling, each spice packet includes a QR code that provides access to pesticide test and quality check reports, giving consumers easy access to detailed information about the product’s quality. After dedicating many months to the development of these spices, we are thrilled to enter this new category. Our goal is to capture a significant market share and set a new standard with our clean and natural ingredients.”
Enakshi, Head of New Product Development of iD Fresh Food, emphasized the company’s values, stating, “Our new range of clean label spices embodies the same principles that our customers trust us for—no preservatives, no chemicals, and only natural ingredients. To ensure top quality and taste, we spent months crafting these spices, collaborating with experts and consumers. We maintain purity through strict control over sourcing, processing, quality checks, and packaging. We are confident that by upholding these standards, we will make a notable impact in the spices market and meet the needs of every Indian kitchen sustainably. ”
Each spice variant is packaged to ensure a shelf life of 12 months without the use of chemical treatments. To maintain the volatile qualities of spices, iD Fresh includes pouches within each pack to preserve freshness, flavor, and aroma. For added transparency, every packet features a QR code that provides access to pesticide test results and quality reports, allowing consumers to trust the product’s integrity. The 100g packets contain five individual 20g pouches for extended freshness and flavor. The pricing is set at INR 78 for Red Chilli Powder, INR 100 for Sambar Powder, and INR 135 for Garam Masala.
