Kolkata: Ideacafe, the innovative media agency founded by industry veteran Nabendu Bhattacharyya, has announced the appointment of Biswanath Banerjee as East Head. Based in Ideacafe’s Kolkata office, Biswanath will lead the agency’s operations across the Eastern region, bringing his deep expertise in outdoor advertising and integrated media solutions.
With an MBA from Sikkim Manipal University and over a decade of experience in the out-of-home (OOH) advertising industry, Biswanath is known for his proficiency in client servicing, media planning, and new-age OOH technologies such as holographic displays, anamorphic LED displays, and generative AI-driven media solutions. His vast domain knowledge and regional expertise make him a valuable addition to Ideacafe’s leadership team.
Biswanath has collaborated with leading brands like TVS Motors – Raider, Rungta Steel, Ambuja Realty, PS Group, PC Chandra Jewellers, Anjali Jewellers, LIC, SBI Mutual Fund, Tata Steel, Uber, Oriplast Pipes, and Utkarsh Pipes. As East Head, he will drive Ideacafe’s strategic growth and innovation in the region, ensuring impactful brand engagement through cutting-edge media solutions.
On Biswanath’s appointment, Nabendu Bhattacharyya, Founder, Ideacafe, stated, “Biswanath is an experienced OOH professional with a data-driven approach and has an impressive grip on the nuances and knowledge of the medium. His unique ability in Generative AI, market research, and analytics aligns perfectly with our future vision as an agency. We are excited to have Biswanath on board and believe his inclusion will significantly contribute to our ongoing success and growth in the region.”
Expressing his enthusiasm for joining Ideacafe, Biswanath Banerjee said: “I am privileged to work with Ideacafe and the team of stalwarts that drive this vibrant agency. I look forward to making a significant difference in the region and bringing all my experience to make this association a fruitful one.”
Prior to joining Ideacafe, Biswanath served as Deputy General Manager – Marketing at Accord Advertising Pvt Ltd, one of India’s most respected OOH media owners with a national presence, including exclusive airport and premium mall advertising rights. Over his 15-year tenure, he led a team of nearly 35 marketing professionals, overseeing operations across the Eastern region while driving strategic growth and high-performance initiatives. His previous roles also include working in sales and marketing at ICICI Bank Credit Cards and leading marketing efforts at the Accord School of Business, where he also served as a faculty member in Marketing Management.
As Ideacafe continues its growth trajectory, its leadership team remains committed to investing in talent that aligns with the evolving media and integrated communication ecosystem. Biswanath’s appointment marks another step in the agency’s vision to redefine OOH and experiential marketing with a forward-thinking, tech-driven approach.
