Delhi: Idiotic Media has wrapped up a high-impact micro-influencer campaign for the launch of the POCO F7 5G smartphone, redefining success in influencer marketing. The campaign, which deployed 250 tech-focused micro-influencers across Instagram and YouTube, generated widespread engagement and led to a Day 1 sellout of the POCO F7.
Leveraging an insight-led strategy, the campaign blended authentic storytelling with tactical product highlights, backed by a high-energy launch film starring Akshay Kumar. This helped amplify visibility and relevance among digital-native communities, particularly lifestyle and gaming audiences.
The campaign’s content performance was anchored by Instagram Reels, which alone delivered 15.15 million views. Influencers demonstrated features like reverse charging and long-lasting battery life through relatable narratives, sparking active conversations and boosting purchase intent.
“Our focus on tech micro influencers for the POCO F7 5G campaign allowed us to craft platform-native stories that connected deeply with audiences, proving that relatability and precision drive unparalleled results,” said Himanshu Singla, CEO and Co-founder of Idiotic Media.
Sankalp Samant, Co-founder of Idiotic Media, added, “Micro-influencers bring authenticity that resonates deeply with today’s audiences, turning product features into relatable stories that drive real engagement.”
Reflecting on the collaboration, Varun V Nair, Brand Marketing Head at POCO Smartphones, shared, “We’re thrilled to see such incredible growth and engagement in India through tech micro-influencers, thanks to our innovative strategies and passionate community.”
The campaign showcases Idiotic Media’s distinctive capability in leveraging micro-influencers to drive both ROI and brand storytelling. With this campaign, the firm has set a compelling benchmark for influencer-led product launches in India’s evolving digital landscape.
