Mumbai: The Indian Institute of Creative Technologies (IICT) has signed a Memorandum of Understanding (MoU) with Gativedhi Technologies Pvt. Ltd. to introduce AI-driven production intelligence tools into academic training and research, strengthening capabilities within India’s AVGC-XR (Animation, Visual Effects, Gaming, Comics and Extended Reality) ecosystem.
As part of the collaboration, IICT will integrate Gativedhi’s production intelligence platform, Shotrack, into its academic programmes. The platform will be deployed through beta programmes, academic evaluations, and pilot projects in simulated studio environments, enabling students, faculty, and researchers to gain hands-on exposure to real-world production pipeline systems used across animation, VFX, and digital media industries.
Shotrack is designed to streamline production workflows by tracking shots, assets, tasks, and schedules while enabling approvals, version control, and cross-department collaboration. The platform also incorporates production intelligence features that leverage structured data to generate insights such as bottleneck identification, resource optimisation, schedule forecasting, and cost analysis.
The collaboration aims to address operational challenges in multi-studio environments, where fragmented systems often hinder workflow continuity and coordination. By offering a unified production environment, Shotrack seeks to enhance efficiency and transparency across distributed production pipelines.
In addition to Shotrack, Gativedhi is developing complementary platforms such as StudioTrack for studio operations and WorkTrack for productivity management, collectively designed to support end-to-end creative workflows.
IICT will incorporate these tools into courses related to animation, VFX, gaming, and media production management, alongside industry-focused initiatives including guest lectures, workshops, internships, and research projects centred on AI-assisted production and data-driven decision-making.
Dr. Vishwas Deoskar, CEO, IICT, said, “Academic institutions can play an important role as experimentation grounds for emerging technologies. Through this collaboration with Gativedhi Technologies, IICT will provide an environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale animation and VFX productions are organized and managed.”
Senthil Kumar, Founder & CEO, Gativedhi Technologies Pvt. Ltd., said, “Partnering with IICT allows us to introduce our production intelligence platform, Shotrack, to an academic environment where students can engage with real-world studio management tools. The collaboration will also enable valuable feedback that can support the continued development of production pipeline solutions for the AVGC industry.”
Dr. Ashish Kulkarni, Co-Founder, Gativedhi Technologies Pvt. Ltd., added, “Over the years, while working with and mentoring animation and VFX studios, I have seen how challenging it becomes when multiple studios collaborate on a project while operating on different pipeline systems. The industry has long needed a unified and practical solution that simplifies collaboration across teams and studios. Shotrack is designed to bring greater transparency, efficiency and coordination to modern production workflows.”
