Mumbai: The Indian Influencer Governing Council (IIGC) has reinforced its commitment to fostering a credible and responsible creator economy in India by directly engaging with influencers, offering guidance, and setting clear expectations.
In August alone, the IIGC Taskforce reached out to over 30 influencers whose content was found non-compliant with IIGC’s Code of Standards for Influencers or existing legal requirements. Many of these creators promptly updated or removed their content, underscoring the effectiveness of early intervention.
With influencer marketing in India projected to exceed ₹3,000 crore this year, transparency, integrity, and accountability have become central expectations from both consumers and regulators. While the sector continues to expand across categories, regulators are particularly focused on high-impact areas like health, wellness, and financial services to ensure consumer safety.
At the same time, small and regional creators often face challenges navigating evolving compliance requirements. The IIGC Taskforce complements government monitoring by prioritising education, support, and proactive engagement to prevent violations before they escalate.
“We recognize the significant influence that creators have today, and the trust consumers place in their voices. It is up to us to make sure creators understand their responsibilities and offer them guidance and support. Education and open dialogue are the best avenues to ensure a safe, trustworthy environment,” said Sahil Chopra, Chairman, IIGC.
The Taskforce’s efforts are particularly relevant as regulatory scrutiny intensifies in high-risk sectors such as financial guidance. By working directly with creators, the IIGC promotes responsible behaviour that safeguards consumers while preserving industry integrity. Its engagement model provides an industry-driven system for promptly addressing compliance issues in a constructive way.
The initiative marks a significant step in professionalising the creator economy. By encouraging creators to amend or withdraw problematic content, the Taskforce showcases how proactive action benefits all stakeholders—creators, brands, consumers, and regulators alike.
As the creator economy expands and its influence on consumer choices grows, the need for robust self-regulatory frameworks like IIGC will only deepen. The Council reaffirmed its ongoing focus on developing standards, expanding outreach, and driving stronger collaborations to build a transparent, credible, and sustainable influencer ecosystem in India.
