According to data released by the Broadcast Audience Research Council India (BARC), the first match of DP World ILT20 between Abu Dhabi Knight Riders and Dubai Capitals has generated a cumulative reach of 27.87 million on Television (India U+R, 2+). In the core males 15+ urban Hindi speaking markets it has recorded 0.47 TVR.
As the official global broadcast partner, ZEE’s 10 linear channels and streaming platform ZEE5 are bringing the LIVE action to viewers globally.
Rahul Johri, President – Business, Zee Entertainment Enterprises Limited, said, “We are pleased with the viewer response for DP World ILT20 and promise even bigger action in the coming matches. We would like to express our gratitude to Emirates Cricket Board, 6 teams, players, the sponsors, distribution partners and above all, to the fans for their amazing support. At ZEE, we are committed to bring exciting cricketing action for fans everywhere and build our sports broadcast business in a robust manner.”
Earlier this month, ZEE unveiled its #HarBallBawaal campaign film, featuring global superstar Shah Rukh Khan in a bid to promote the league globally. Furthermore, the company had roped in rapper Badshah to produce the league’s anthem ‘Halla Halla’, which has become a viral sound tune for cricket across the Internet.
DP World ILT20 is being broadcasted LIVE on the ZEE’s 10 linear channels and streamed on ZEE5 since January 13th 2023. The event will be broadcast on Zee Cinema (SD & HD), Zee Anmol Cinema, Zee Therai, Zee Bangla Cinema, Zee Zest (SD & HD), & Pictures HD, &Flix (SD & HD) and ZEE5 in India and globally.
