Neena Dasgupta, CEO & Director – Zirca Digital shares her focus areas for 2020.
Content and Creative content
In the upcoming year, we will continue to invest and grow our content business. Our proprietary products, Contentdb and ContentIQ having gained significant recognition and success in the market will spearhead our efforts to evolve further in becoming integral in the content value chain of planning and execution. Content will always be king and with more and more users gaining access to the Internet, content creators and planners will have to be extremely careful about how they navigate through diverse mindsets to reach their audience and create content that is best suited for them. Creativity and planning will especially play a key role here.
Publisher tech- Enabling them to succeed
In order to monetize their online content, publishers need to embrace new technology that enable faster, more engaging websites, targeted and profitable ad experiences, and immediate data insights. We at Zirca, will focus on working with our partners in a way that doesn’t erode their margin.
Business outcome solutions
In 2020, we will continue empowering brands and publishers regardless of the various available channels of technology and focus on creating value for the Brand through Business Outcome Solutions. Our aim is to eliminate the clutter and narrow it down to maximizing the potential of various channels basis the end user and campaign deliverables in question.
SMB segment
We have been actively engaging with the SMB segment and will ramp up our operations in 2020 to help these enterprises succeed. The next scope of growth is expected to come from small and mid-enterprises seeking digital expertise to connect with their users and expand their presence. With an estimated $25 billion market and 60 million MSMEs, it is a no brainer that we will want to engage with the segment.
New market expansion
Our Vision- To be a brand integral to digital communication and our Purpose- to facilitate meaningful conversations- have been about delivering our digital expertise and creating value for our clients in the digital domain. Our aspirations, both domestic and global, will therefore be rooted in expanding to newer markets where we can help various brands/client succeed.
