As Australia and India faced off on Thursday to compete for a spot in the ICC Cricket World Cup 2015 final, conversation on Facebook exploded as millions joined in ball-by-ball commentary during the crucial game.
Globally, 8.8 million people drove 24.5 million interactions (posts, comments and likes) around the match on Facebook. In India, 6 million people had 17 million interactions,
In addition to the volume of global conversation, Facebook’s data team looked at the top demographics and most talked-about players on Facebook during the match.
For Team India, Virat Kohli dominated the conversation, while Steve Smith was the most buzzed about Australian player.
Though men dominated the number of people using the Facebook to share the match experience, women are not far behind. In fact, two of the top 5 demographics engaging in the interactions were women.
The top demographics talking about the match were:
1. Men, 18-24
2. Men, 25-34
3. Women, 18-24
4. Women, 25-34
5. Men, 35-44
Players, news outlets and Bollywood stars have also been using Facebook to connect with fans and share their experiences.
