Mumbai: India continues its strong showing at the Cannes Lions International Festival of Creativity 2025, adding 16 new shortlists on Day Two, bringing the country’s overall tally to 84 shortlists so far.
FCB India leads the pack with seven shortlists for its impactful campaign ‘Lucky Yatra’ created for Indian Railways. The campaign has emerged as India’s strongest contender at Cannes Lions 2025, being recognized across multiple categories including Brand Experience, Creative Commerce, and Business Transformation.
Here’s a breakdown of India’s shortlists by category:
Brand Experience and Activation
Lucky Yatra – FCB India for Indian Railways (3)
Great In-Game Wedding – DDB Mudra for Battlegrounds Mobile India (1)
Oreo History In The Baking – Leo Burnett for Oreo (1)
ACKO Tailor Test – Leo Burnett for ACKO (1)
Eye Wear Test – Ogilvy for Titan (1)
Too Yumm To Cheer! – FCB Kinnect for Too Yumm! (1)
Creative Business Transformation
Lucky Yatra – FCB India for Indian Railways (2)
Project Early Period – Leo Burnett for P&G Whisper (1)
Creative Commerce
Lucky Yatra – FCB India for Indian Railways (2)
Creative Effectiveness
Dabba Savings Account – McCann Worldgroup for ESAF Small Finance Bank (1)
Erase Valentine’s Day – Ogilvy for Mondelez (1)
Film
We Broke The Jinx, We Won The World Cup – The Womb for JimJam (1)
Despite the strong performance, India did not register any shortlists in the Creative Strategy and Luxury categories on Day Two.
The momentum follows India’s double Gold win on Day One, reflecting the depth and innovation of its creative industry on the global stage.
