will be unfair to say that the festive season brings out the best in advertising; it surely gets brands excited to create communication which is emotional and build the relationship with consumers at an emotional level.
The Maruti ad “India comes back home in a Maruti Suzuki” is the one that has stuck with me. It was centred around the theme of Diwali .
Also, the Cadbury SRK campaign using AI for creating ads for local merchants. No campaign in 2023 has stood out as of yet. This year due to cricket World Cup, the focus on Diwali seems diluted to a certain extent.
Also read: Cadbury Steals The Celebrations
Feedback: [email protected]
(Reporting by Riya Sethi.)
