Singapore, 24 April 2025 — India has reaffirmed its place as a creative powerhouse on the global stage, emerging as one of the top-performing countries at this year’s Spikes Asia Awards 2025. With five Grand Prix wins and multiple Indian agencies recognized across categories, the country’s creative and strategic excellence took center stage at Asia Pacific’s most prestigious celebration of advertising and marketing innovation.
Five Grand Prix Wins for India
Indian agencies delivered standout work across categories, earning Grand Prix accolades that reflect the country’s growing dominance in data, design, storytelling, and purpose-driven creativity. The five Grand Prix-winning campaigns from India include:
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Creative Data: “Turf Finder” for Gatorade by Leo, Mumbai
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Creative Strategy: “How the Unofficial State of the Nation saw Australian Lamb leap to new heights” by Droga5, Part of Accenture Song, Sydney (Indian-led strategy team collaboration)
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Design: “Fit My Feet” for Buckaroo Footwear by McCann, Gurgaon
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Film Craft: “The Steel Of India” for Jindal Steel and Power by Early Man Film, Mumbai / Kondurkar Studio, Delhi
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Print & Publishing: “Times of India – Ink of Democracy” for Times of India by Havas, Mumbai
These wins not only highlight the diversity of India’s creative talents but also its ability to create culturally resonant, insight-driven campaigns that make a lasting impact.
Indian Agencies in the Spotlight
Indian creative agencies were also prominently featured in this year’s Special Awards, with strong showings in both independent and network categories:
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McCann, Gurgaon ranked #3 Asia-Pacific Agency of the Year
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Kondurkar Studio, Delhi placed #3 Independent Agency of the Year
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Early Man Film, based in Mumbai, won the Spikes Palm, awarded to the top-performing production company in the region
Meanwhile, Ogilvy, with a strong presence in India, claimed the coveted Network of the Year title — further cementing India’s central role in the network’s success across Asia Pacific.
Purpose, Craft, and Data-Driven Excellence
Indian work this year was recognized for a mix of creative boldness and business impact. Whether it was the emotionally resonant storytelling of Jindal Steel’s film, the data-driven precision of Gatorade’s Turf Finder, or the design innovation behind Buckaroo Footwear’s Fit My Feet, Indian agencies delivered campaigns that were both culturally relevant and creatively ambitious.
Industry Voices Celebrate the Win
Speaking on India’s success, Mandy Neo, Director of Spikes Asia, said, “India’s showing this year demonstrates how its creative community continues to evolve — blending insight with bold storytelling to deliver measurable impact. The depth and breadth of the country’s winning work is truly remarkable.”
India’s achievements at Spikes Asia 2025 represent more than just trophies — they are a testament to the country’s ever-growing influence in the global creative economy. With a stronghold in effectiveness, craft, and purpose-driven campaigns, Indian agencies are not only setting benchmarks within the region but leading conversations around what creativity can and should do in the modern world.
