Singapore: India has registered the second-highest tally among all APAC countries, just behind Australia at the WARC Awards 2025 – Asia Pacific, clinching seven accolades. The awards, held in association with LIONS, celebrate marketing effectiveness across the region and are now in their fifth year.
India’s winning campaigns stood out for their cultural relevance, innovative thinking, and business impact. The country’s performance includes one Gold, four Silver, and two Bronze awards across diverse categories such as Strategic Thinking, Business-to-Business, Customer Experience, and Cultural Impact.
India’s WARC 2025 Award-Winning Campaigns
Gold Winner
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Spotify – How Spotify created an artist movement to make India pay for music
Leo Burnett, Mumbai
Category: Partnerships & Sponsorships
Spotify’s campaign changed the way Indians engage with music streaming by spotlighting local artists and pushing for paid subscriptions, earning a Gold for its innovation and measurable cultural impact.
Silver Winners
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Lay’s – Re-engineering agriculture to make farms a level playing field
Leo Burnett, Mumbai
Category: Business-to-Business
This campaign showcased how a global snack brand could empower Indian farmers, reflecting a deeper commitment to sustainable agriculture. -
P&G Whisper – Period science for moms
Leo Burnett, Mumbai
Category: Cultural Impact
By demystifying menstruation through science-backed storytelling for mothers, Whisper helped dismantle taboos and drive intergenerational dialogue. -
Mondelez India – My Birthday Song
Ogilvy, Mumbai
Category: Customer Experience
A highly personalized gifting campaign that used emotional engagement to elevate customer loyalty and brand salience. -
IKEA – Growing IKEA by shifting India’s lens on home furnishing
Leo Burnett, Mumbai
Category: Strategic Thinking
IKEA’s India-centric approach redefined how Indian households view home décor, driving deeper consumer connection and long-term growth.
Bronze Winners
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Flipkart – Flipkart Hijack
Leo Burnett, Mumbai
Category: Channel Pioneer
This cheeky, high-impact campaign cleverly capitalized on competitor visibility to redirect consumer attention to Flipkart. -
Uber Eats – Get almost almost anything
Special, Sydney (Indian market contribution recognized)
Category: Long-term Growth
While developed in Sydney, the campaign’s success in the Indian market contributed to its recognition in the APAC region.
With eight wins, Australia led the APAC region, followed by India (7), Singapore (3), and New Zealand (2). The APAC jury, composed of industry leaders from across the region, judged entries based on WARC’s Creative Effectiveness and B2B Effectiveness Ladders – global benchmarks for measuring marketing effectiveness.
Matt Che, Jury Chair and CMO, Budweiser APAC, praised the winners, saying, “This year’s winners aren’t just clever – they’re cultural brewers crafting impact. Asia’s rewriting the playbook, and we were all taking notes!”
All Gold winners, including Spotify India, will now advance to the global WARC Grands Prix, with winners announced on 13 May 2025 during the Effectiveness Show on warc.com.
