On the concluding day of the fifth India Today Conclave in Mumbai on October 5, 2023, Kalli Purie, Managing Director, India Today Group, joined Sana, India’s first AI news anchor, to introduce a roster of five AI anchors in different languages.
Purie got Sana to introduce them to the audience. They are Mumbai Tak’s SAIli (Marathi), UP Tak, Bharat Tak, and News Tak’s AIshwarya (Hindi), Aaj Tak 2’s NAIna (Bhojpuri); Aaj Tak Bangla’s AIna (Bengali); and India Today TV’s JAI (English).
Purie said, “For the first time in our group’s 48-year history, we’ve taken a leap by creating an anchor from scratch rather than hiring one! These AI anchors exemplify our unwavering commitment to always looking out for new tech that can enable our newsroom to deliver a richer, faster, more personalised news experience.”
The AI news anchors have been created to appreciate and understand local preferences in terms of content, dialect, culture and language, to create a personal connection with the audience, informed an official statement.
The India Today Group introduced Sana in March 2023. Since then, she has delivered 200 hours of programming across genres, languages and platforms, including an interaction with PM Modi.
