The India Today Group, along with its partner Axis-My-India, has once again repeated the feat of correctly forecasting the outcome of the recent assembly elections.
With its near-to-accurate poll predictions yet again, the Group has proven its track record and reaffirmed the faith of viewers who primarily consume political news.
For the five states that went to polls, India Today Axis-My-India predicted:
- 288-326 seats for the BJP in Uttar Pradesh, closest to the final tally of 269
- 14-18 seats for the BJP in Goa, closest to the final tally of 20 seats
- 76-91 seats for the Aam Aadmi Party in Punjab, closest to the final tally of 92 seats
- 36-48 seats for the BJP in the Uttarakhand, accurate to the final tally of 48 seats amongst any other exit poll
- 33-43 seats for the BJP in Manipur, closest to the final tally of 31
For their exhaustive on-ground reporting, political analyses, and innovative programming throughout the election coverage, India Today’s multiple platforms drew staggering viewership, as always. India Today TV’s diverse bench of anchors Rahul Kanwal and Rajdeep Sardesai with their in depth analysis and domain expertise dominated the TV screen. The channel was in full force the entire day with its strong back end while delivering ever dynamic content on the forefront.
Speaking on the tremendous success of successful election coverage, including getting the election predictions right, Kalli Purie, Vice Chairperson India Today Group, said “We take immense pride in the fact that our media house has time and again proven its mettle in decoding the complex dynamics of elections by gauging the pulse of the public. Our carefully curated expert panel brings to fore our core strength which is deep connect, understanding and insight in the world’s largest democracy”
Pradeep Gupta, Chairman and Managing Director, Axis My India said “These results reflect the tenacity of our process excellence, tenacity of project skills and executional expertise with significant and representative sample sizes and customized strategy we were able to demonstrate our reach, and intimate understanding of local nuances. Despite Covid situation teams travelled immensely across all 5 states and carried the on-ground surveys with grit and determination. This success reestablishes our credentials as the best in the business and reinforces the reason why Harvard Business School has written a case study on us”
