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Home Featured

India Today TV continues to lead in Mega Cities: BARC Week 15

by Kalpana Ravi
April 24, 2020
in Featured, Television
Reading Time: 1 min read
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India Today TV continues to lead in Mega Cities: BARC Week 15
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The pandemic of Covid-19 has forced upon a lot of changes in the consumption behavior of the Indian TV viewing audience. According to BARC India’s viewership data for week 13, English News channels have seen a tremendous growth both in average impressions and reach, in the 22+ M NCCS AB/Megacities, on a week-on-week basis.

India Today garnered 697 MN gross impressions in Wk 15 in the English News genre and is also Number 1 in week 15.

 

Such numbers come on the back of the brilliant contribution of news channels and strategizing their programming to the country’s fight against Covid-19 by constantly providing news and information about the pandemic and urging its viewers to stay indoors and safe.

Tags: BARC WK 15 DataEnglish News genre BARC RatingsIndia Today TV

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