The India Chapter of International Advertising Association (IAA) presented the eighth edition of its IndAA Awards on 1st September at a ceremony hosted at the Taj Lands End, Mumbai.
ABP Network and Sony Pictures Network were the co-partner while Network18 and Jio Cinema were the associate partners for the event.
The awards to honour real advertising that creatively cut through to the market before it could impress the all-client jury saw work by 15 creative agencies take the top honours across 18 product and service categories and one special category.
The awards saw 102 campaigns being shortlisted of which, by design, only one in each category is awarded. In case of close contests the jury awarded joint winners after much deliberation, informed an IAA statement.
Among creative agencies, Leo Burnett, MullenLowe Lintas Group and Ogilvy won three IndIAA Awards each, representing the very best work in that category. BBDO, DDB Mudra and TBWA won two awards each.
Other creative agencies and creators to win an IndIAA Award were Grey Group, Kehat Kabira Pictures, McCann Worldgroup, Publicis Worldwide, Rediffusion, SG Media, Talented, The Script Room, The Womb and Tilt Brand Solutions.
Two HUL brands were among winners, in the Food & Beverage and Personal Care categories. HDFC Life won in Insurance while HDFC Mutual Fund won in Banking & Finance.
Here are all the winners, by category.
Automotive and Accessories
TVS Ronin – Unscripted
TBWA/India
Maruti Suzuki Jimny – What stories will they tell about you
MullenLowe Lintas Group
Banking and Finance
HDFC Mutual Fund – Zindagi Ke Liye SIP
Publicis Worldwide
Consumer Durables
Samsonite | Tested Like Samsonite
MullenLowe Lintas Group
Consumer Electronics
HP Spectre x360 | Designed To Do It All
MullenLowe Lintas Group
Corporate (Including CSR) / Government
Tata Trusts | Kaise Ka Cancer | Early Detection Saves Lives
Rediffusion Brand Solutions Pvt. Ltd
Axis Bank | Republic Day | #23In23
Grey Group
Education and Learning
LEAD – Tab Jaake Bachche Kuch Ban Paate Hain
TBWA India
Entertainment and Media
Sony SAB | Jo Roz Choti Khushiyan Dete Hain, Wahi Rishtey Toh Bade Hai
Kehat Kabira pictures
Spotify | Mood Tab Hi Banega Jab Spotify Chalega
Leo Burnett India
Fashion & Accessories
Tanishq | Before She’s Superwoman, She’s Human
TALENTED
F&B
Brooke Bond Red Label | India’s Social Network
OGILVY
Home Care
Ariel | See The Signs | #ShareTheLoad
BBDO India
Home Decor
Asian Paints SmartCare Damp Proof | Say No To Leakages
OGILVY
Insurance
HDFC Life | Annuity | Salary After Retirement
Leo Burnett India
PhonePe | Tension Free Insurance
The Script Room
Online Classifieds, Commerce & Services
Indeed | #HireBetter
DDB Mudra Group
MilkBasket | 12am Tak Order, 7am Tak Deliver
BBDO INDIA
Personal Care
Dove | #StopTheBeautyTest 2022 | The Beauty Report Card
OGILVY
Pharma, Hygiene and Wellness
Prega News | #MarkOfStrength
SG Media
Real Estate & Related
Housing.com | Parr Se Perfect
McCann Worldgroup
Telecom, Technology & Logistics
Truecaller | Tera Call Laal
The Womb
Travel, Tourism & Hospitality (including online apps and classifieds)
Cleartrip | Clear Advantage
Leo Burnett
VOICE OF CHANGE
Stayfree | This Daughter’s Day Tell Your Sons It’s Just A Period
DDB Mudra
Suresh Narayanan, Jury Chairman and Chairman & Managing Director, Nestle India, said, “In my fifth year as the jury chair, I feel intimately acquainted with this room and honoured to be among some of the greatest creative minds in the country – advertising gurus, communication experts, and marketing wizards. “
Avinash Pandey, President IAA, shed light on how the IndIAA Awards exemplify creative excellence and have set the gold standard for creative awards in India.
He said, “It’s been an intriguing year for arguably the most active industry association of its kind. We’ve demonstrated that our industry can be a catalyst for change, particularly in breaking gender bias. We celebrate the winners reflecting the growing synergy between associations and showcasing the remarkable impact of the communication industry. The positive feedback from young leaders has been heartening, and our industry’s enthusiasm for AdAsia remains strong. We’re organising a delegation led by Sam Balsara for AdAsia 23 in Seoul, the largest event of its kind in Asia.”
IAA IndIAA Awards Chairman Abhishek Karnani said, “IAA Awards are unique because you can’t “enter” them.” A group of seasoned journalists shortlisted 102 campaigns across 19 categories from over a thousand ads. This accomplishes two important goals – first, it ensures that only genuine work is presented to the jury, keeping scam ads at bay, second, it truly democratises the creative process by not charging an entry fee.”.
He added that what sets the IAA awards apart is that they are judged by senior marketers who own and invest in the brands.
IAA honoured actor Ayushmann Khurrana as the “Most Disruptive Brand in Entertainment Industry”.
The Asian Federation of Advertising Associations (AFAA) felicitated the all-India winners of its maiden Changemakers For Good Awards at the IndIAA Awards 2023. These awards are to salute those individuals and companies in the communication space who have used their talent to make the world a better place.
The winners for the four categories were:
- Advertising (for transformational messages) – Lowe Lintas for their International Women’s Day 2022 entry.
- Innovation (where technology or approach made the difference) – Lowe Lintas for International Women’s Day 2022.
- Government (for transformational messaging by a Government arm) – RK Swamy Associated for State Bank of India.
- Industry Leader (someone who led societal change in the last few years).- CVL Srinivas, Country Head, WPP Group.
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