New Delhi: IndiaMART, the country’s largest online B2B marketplace, has launched its latest brand campaign titled ‘Kaam Yahin Banta Hai’, reinforcing its position as the go-to platform for business buyers. The campaign brings to life the three key promises IndiaMART makes to its users—unmatched trust, extensive selection, and best-in-market pricing.
With over 40% GST-verified sellers, 8 million+ reviews and ratings, and a 4.8 Play Store app rating, IndiaMART empowers 20+ crore registered buyers to shop confidently and fulfill their business needs efficiently.
The campaign, conceptualised and executed by ART-E Mediatech, features a light-hearted series of three films centered around a father-son duo. The father, a seasoned trader relying on traditional sourcing, faces everyday business challenges, while the son—a young, tech-savvy entrepreneur—consistently finds smarter, better solutions on IndiaMART. Each film plays out with the son playfully challenging his father with the catchphrase “Lagi Shart?”, and winning with IndiaMART’s superior offerings—making a compelling case for the platform’s credibility and ease of doing business.
Dinesh Gulati, COO, IndiaMART, commented, “At IndiaMART, our mission is to ‘make doing business easy’ and democratize business opportunities for all. The ‘Kaam Yahin Banta Hai’ campaign iterates this commitment and showcases how digital transformation through IndiaMART can solve everyday sourcing challenges with trust, variety, and affordability. Kaam sach mein IndiaMART par hi banta hai.”
Amit Dhawan, Partner and CEO, ART-E Mediatech, added, “The generational contrast between traditional business methods and modern digital solutions sets a perfect stage to showcase what IndiaMART truly stands for. With ‘Lagi Shart?’, we developed a campaign that serves as an authentic expression of IndiaMART’s ethos – playful yet confident, and deeply relatable to both younger entrepreneurs of today and the conventional businessmen across India.”
IndiaMART, now in its 29th year, continues to digitally empower businesses across India with its focus on innovation, trust, and customer-centricity. With 8 million+ suppliers, 211 million+ buyers, and 119 million+ listed products, it remains the leading matchmaking platform for MSMEs and large enterprises across the country.
