New Delhi: A recent Adobe State of AI-driven Consumer Value report highlights Indian consumers growing expectations for brands to harness generative AI to enhance value and experiences. The study, which surveyed both marketers and consumers in India, underscores the country’s leadership in AI maturity across the APAC region.
Key Insights from the Study
- Indian Consumers Lead APAC in AI Expectations: A remarkable 81% of Indian consumers expect brands to integrate generative AI into their operations by the end of 2024, surpassing other APAC countries.
- AI-led Efficiencies Demand Tangible Benefits: 53% of Indian consumers want the cost savings and efficiencies driven by AI to result in more affordable products, a preference significantly higher than in Australia (35%) and Japan (36%).
Generative AI Adoption: Bridging the Gap
While 66% of Indian brands are already leveraging generative AI, consumer demand for faster adoption remains strong. Seven in ten marketers acknowledge the urgency of embedding AI into customer experiences immediately.
“Generative AI is transforming consumer expectations at an unprecedented pace, particularly in India, where demand for hyper-personalized and unified brand experiences is unmatched. Our study highlights that while brands in India are at the forefront of adopting this transformative technology, consumers are eager for faster advancements that prioritize transparency, ethics, and responsible AI use. As we move ahead, GenAI will unlock a future where brands are empowered to meet the evolving aspirations of consumers with ease and accountability,” said Anindita Veluri, Director of Marketing at Adobe India.
Responsible AI: A Top Priority for Consumers and Marketers
Indian consumers emphasize the importance of responsible AI implementation:
- Transparency: 95% of consumers and 98% of marketers agree that clear communication on AI usage and data sources is critical.
- Privacy and Data Security: 61% of consumers prioritize privacy, while 46% demand clarity on data usage.
- Ethics and Bias: A clear stance on ethical practices and bias mitigation is vital for fostering consumer trust.
Generative AI in Consumer Applications
Indian consumers recognize the transformative potential of generative AI across various domains:
- E-commerce:
- 91% of consumers favor AI-generated images of themselves wearing products to boost purchasing confidence.
- Custom product designs, event planning ideas, and summarized service reviews are highly anticipated features.
- Travel:
- Consumers appreciate AI-driven price comparisons, itinerary suggestions based on preferences, and personalized travel recommendations.
As generative AI continues to redefine consumer-brand interactions, Indian consumers expect faster, more transparent, and impactful advancements. Brands that prioritize responsible AI adoption stand to gain trust and loyalty in one of the world’s most dynamic markets.
